Average Occupancy Rate: 75.1%
Average Daily Room Rate: $121.25
Average RevPAR: $91.01
Average RevPAR Index: 109.5
FRANCHISE HOTEL PERFORMANCE*
COMPETITIVE FEE STRUCTURE*
OPTIMIZED COST PLAN*
Loyal Customer Base:
Marriott Rewards® Member Paid Nights
represent 53.4% of total SpringHill Suites Nights
Lower Cost Bookings:
Marriott’s channels generate 69.5% of
SpringHill Suites reservations
Application Fee: The greater of $50,000 or $400 per
guest suite
Royalty Fee: 5.5% of Gross Room Sales
Marketing Fund Fee: 2.5% of Gross Room Sales
80 – 110 keys
Average Cost Per Key: $98,000 – $163,000
120 – 150 keys
Average Cost Per Key: $94,000 – $150,000
*2018 SpringHill Suites Franchise Disclosure Document.
For all other costs and fees, refer to the FDD.
KEY COMPETITORS: Hyatt Place, Hotel Indigo, Hampton
SpringHill Suites Idaho Falls, ID
SPRINGHILL SUITES BY MARRIOTT®
Guests love SpringHill Suites by Marriott, the upper moderate tier, largest all-suites
style brand, for its refreshing and stylish take on the travel experience. The brand
consistently ranks among the top Marriott brands in guest satisfaction, and has won
numerous J.D. Power awards for service. Owners and franchisees love SpringHill Suites®
too, with a development model presenting options to ease new-build costs, nationally
recognized marketing campaigns driving demand, and an optimized operating model
delivering remarkable returns.
Fusing form and function and wrapping it all in attractive, modern décor, SpringHill
Suites offers little extras such as craft beer and wines in the Market and tness options
attuned to evolving guest needs. The lobby and guest suite feature proprietary west
elm® furniture in an industry-leading partnership and deliver a highly differentiated
experience that solidies the brand’s leadership in the upper-moderate tier.
SpringHill Suites delivers strong year over year RevPAR growth with remarkable
occupancies/rates on both weekdays and weekends. With a robust pipeline, this
differentiated product is well received by owners, large REITS and investment rms
with continued growth in both urban and suburban markets.
DISTRIBUTION (Q3 2018)
As the largest upper-moderate all-suite brand, SpringHill Suites continues its growth
with a strong pipeline of over 180 hotels.
U.S. AND CANADA (Units / Rooms)
Open: 405 / 47,896
Pipeline: 181 / 20,463
RECENT OPENINGS
SpringHill Suites New Orleans Downtown/Canal Street, LA
Opened March 2018
SpringHill Suites New Smyrna Beach, FL
Opened January 2018
SPRINGHILL SUITES FRANCHISE DISCLOSURE:
The data above reects the performance of all 304 franchised SpringHill Suites by Marriott hotels open and operating in North America for 24 months as of December 31, 2017, for which Smith Travel Research, Inc. has data
and which did not undergo material renovations or expansions during the 24 months preceding December 31, 2017. Of the 304 SpringHill Suites hotels, 148 (48.7%) achieved an average occupancy rate equal to or greater than
75.1%; 111 (36.5%) achieved an average daily room rate equal to or greater than $121.25; 132 (43.4%) achieved or exceeded the average RevPAR of $91.01; and 148 (48.7%) achieved an average RevPAR Index equal to or greater
than 109.5%. There were 304 franchised SpringHill Suites by Marriott hotels open and operating in North America for at least two years as of December 31, 2017, and did not undergo any material renovations during this time.
Of the 304 franchised SpringHill Suites hotels, 152 (50.0%) had at least 69.5% of their gross room nights booked through the Marriott Channels and 167 (54.9%) achieved or exceeded the average percentage of Marriott Rewards
contribution to Occupancy of 53.4%. There is no assurance that you will do as well. OFFER AND SALE BY PROSPECTUS ONLY. See Item 19 of our Franchise Disclosure Document dated March 31, 2018, for additional details.
SPRINGHILL SUITES PROTO MODEL ATTRIBUTES
SpringHill Suites partnered with the modern home brand west elm®
to co-develop furniture in the suites - a rst in the industry.
GUEST SUITE
Spacious suites allow separate living and sleeping areas and feature custom
designed items through the west elm® partnership. A sleep sofa with trundle and
accent pillow offer additional space equivalent to a king size bed surface area.
Other items include an ottoman with tray, oor lamp, desk lamp and task chair.
The newly designed case goods with rustic mocca r wood laminate, exposed metal
frames and a durable, powder coat nish on table/counter-tops, provide a clean,
modern look and an ease for operational maintenance.
A new headboard design features two wall vinyl options—Onyx and Twilight.
Suites are technically functional with USB ports strategically built-in throughout.
Flexible options are offered for the built-in dry bar and closet.
The spa-like, spacious one-compartment bathroom features a walk-in shower. A
two-compartment bath is optional.
LOBBY
The enhanced lobby design maximizes space for efciency and functionality and
features select west elm® items
The Palettes décor, a neutral palette with two lobby accent color schemes—Renew
and Alive, reects the brand personality and offers operational sustainability.
The SpringHill Suites S-Canvas, an interactive digital art wall, features brand curated
artwork with moving elements and brand/hotel information designed to activate the
lobby space and create engagement with guests.
The 24/7 Market with “grab and go” options creates additional revenue
opportunities for the property, offering elevated F&B curated selections including
craft beer and wines.
An optional bar plan is available to enhance the evening experience with detailed
bar programming to help drive protability.
Hot complimentary breakfast with a variety of proteins, fresh fruit and healthy
options, available daily.
A dedicated business center is equipped with internet-enabled computer stations
allowing guests to work at any time of the day.
OTHER AMENITIES
A larger tness center with over 600+ square foot offers a variety of tness
equipment.
Outdoor spaces featuring a re pit and pool, offer places to connect and relax.
Scalable meeting space options to meet the demands of your market.
SpringHill Suites Gainesville Haymarket, VA
SpringHill Suites Gainesville Haymarket, VA
SpringHill Suites Gainesville Haymarket, VA
SpringHill Suites The Dunes On Monterey Bay, CA
BRANDS. LOYALTY. PARTNERSHIPS. RESULTS. MADE HERE.
VISIT MARRIOTTDEVELOPMENT.COM OR CALL: 301.380.3200
FRONT ELEVATION
SITE SUMMARY
Building Length 298 feet
Building Depth 65 feet
Land 2.18 acres
Parking 128 spaces
SITE PLAN
GROUND FLOOR
TYPICAL FLOOR
King 65-70%
Queen/Queen 30-35%
TYPICAL UNIT MIX
KING WITH SHOWER
QUEEN/QUEEN WITH SHOWER
QUEEN/QUEEN WITH 4’6” TUB
SPRINGHILL SUITES CRITERIA FACILITIES PROGRAM
Administration
General Manager Ofce
Sales Ofce
Work Room
Luggage
Employee Areas
Break Room
Employee Restrooms
Engineering & Maintenance
Engineer Maintenance Ofce
Food & Beverage Back-of-House
Food Preparation
Laundry
Laundry Room
Housekeeping
Linen and Linen Chute Rooms
Storage
Elevators
Elevators
Elevator Equipment Room
Property Technology
Elect/CATV
Server
Mechanical, Plumbing & Electrical
Mechanical
Electrical
Lobby Areas
Entrance Vestibule
Reception
Lounge | Dining
Network Zone
Carts
Public Restrooms
Circulation
Business Center
Total Lobby Areas 3,116
Food & Beverage Front-of-House
Buffet 177
Recreation Facilities
Fitness Center 599
Swimming Pool (Outdoor - Not Included)
Pool Equipment/Storage 125
Recreation Facilities Total 724
Retail
The Market 108
Meeting Spaces
Meeting Room 352
Guestrooms
Standard King 81 355 28,755
Accessible King* 4 478 1,912
Queen/Queen 15 420 6,300
Queen/Queen (4’-6” Tub) 17 419 7,123
Queen/Queen (5’-0” Tub) 8 477 3,816
Accessible Queen/Queen* 3 476 1,428
Guestrooms Total 128 49,334
Guestroom Corridors & Support
Corridors/Elevator Lobby
Stairs
Guest Laundry
Ice Machine
Guestroom Corridors & Support Total 8,492
Total Number of Guestroom Room Floors 4
Total Number of Floors 4
Guest Spaces 62,303
Back-of-House 3,878
Total Net Building Area 66,181
Walls and Shafts (Estimated) 3,917
Total Gross Building Area 70,098
Total Square Feet per Room 548
BACK-OF-HOUSE TOTAL NET (SF)
SUMMARY QUANTITY TOTAL (SF)
GUEST SPACES QUANTITY PERCENTAGE UNIT AREA TOTAL NET (SF)
TOTAL BACK-OF-HOUSE 3,878
TOTAL GUEST SPACES 62,303
65-70 %
30-35%
The information released by Marriott
®
International in this communication
with respect to the SpringHill Suites by Marriott project is provided
to the owner and franchise community merely as a guide and all
information and supporting documentation serves solely as guidelines
and is not, and should not be considered nal. All plans regarding
this project are routinely updated and remain subject to revision and
clarication. *Comply with all governing regulations for size, percentage and
quantity of accessible guestrooms. November 2018
SPRINGHILL SUITES BY MARRIOTT
®
As the largest all suite upper moderate hotel brand, SpringHill Suites targets business travelers who seek
comfort and quality but are delighted by hotels that offer a bit more than the expected. Guests enjoy spacious
suites, with separate living and sleeping areas featuring a custom designed west elm sofa, free hot breakfast
and enhanced evening beverage offerings including craft beer and wine (in most hotels) in The Market.
The prototype aligns with the needs of the SpringHill Suites guest who seeks a suite product that
adds elements of style and distinctiveness. Features include:
Enhanced lobby with co-designed west elm furniture and maximized space for efciency and functionality
Neutral décor palette, with two lobby accent color schemes – Renew and Alive
Architectural focal wall that serves as both a functional and design element
Array of artwork options in the public space and guest suite to complement the local area
Optional bar plan
Larger tness center (+600 sf)
Guest suites with west elm co-designed items including a sleeping sofa with accent pillow (with trundle
option), ottoman with tray, oor lamp, desk lamp and task chair
Headboard design in with two wall vinyl options - Onyx and Twilight
USB ports strategically built-in throughout suite
Case goods designed with rustic mocca r wood laminate, exposed metal frames and a durable, powder
coat nish on table/counter-tops
With a cost model that works in every market, SpringHill Suites is well received by owners, large REITs and
investment rms and boasts a strong pipeline with over 180 hotels. By developing with Marriott
International, owners and franchisees harness the power of our industry leading sales, marketing, and loyalty
engines.
Visit marriottdevelopment.com to learn more about building a SpringHill Suites.