likely to have significant savings or quick access to capital to stay afloat. As an investor, I can tell you that
this has a massive ripple effect across the economy.
We know that most frontline workers – the heroes bagging our groceries, cleaning hospitals or working
in meatpacking plants are Black and Brown Americans who have been more likely to get sick. We also
know that the virus exacerbates underlying health issues. In major cities with a Black population of 25-
30%, Blacks represent a staggering 70-75% of all COVID-19 deaths. A recent study showed that more
than half of Black America was unemployed. These disparities link back directly to the wealth gap.
Now, the size, scale and speed of the federal response was remarkable. I commend you all for acting
quickly to try and prevent a pandemic induced Great Depression. However, systemic inequality has
limited the true impact of the recovery effort.
An eye opening Bloomberg News report found discrepancies between Paycheck Protection Program
(PPP) beneficiaries in Cleveland, painting a dark picture for the country. Small businesses in a
predominantly white zip code received 343 loans of less than $150,000 totaling $11.9 million. Black
owned small businesses just a few miles away received 83 loans totaling $2.8 million.
The HEROES Act includes many terrific ideas that, if enacted, will make a difference. Relief for state and
local governments will ensure that first responders can continue to save lives. Helping people stay in
their homes and put food on the table will prevent a humanitarian catastrophe. Lastly, strengthening
and extending the PPP with specific benchmarks for Community Development Financial Institutions
(CDFIs), Minority Development Institutions (MDIs), and SBA microlenders will limit the damage and help
pave the way towards a stronger recovery.
But inequality laid bare by the Coronavirus and the wave of social unrest after the murder of George
Floyd demands that we go further. While access to capital is crucial, access to customers is also
important. As you continue to meet this unprecedented crisis, I offer three themes that we developed at
our Black Corporate Director’s Conference – we call them the Three P’s – People, Purchasing and
Philanthropy, that could lead to real change that shrinks the opportunity gap.
Corporations have turned first to charitable contributions, but we have it last on purpose. I do not
discount the positive intent, but charity will not solve generations of inequality. We need immediate
action that attacks the wealth gap.
First, you could require any company or non-profit that received CARES Act funding to disclose the
diversity of its board and a detailed racial breakdown of its employees across all levels, including senior
leadership positions within a year. Corporate America should do the same. As my Co-CEO, Mellody
Hobson, often says, “math has no opinion and what gets measured gets done.”
My experience as a long-term value investor supports recent research which found that diverse
companies outperform non-diverse companies. At Ariel – we can point to more than 45 occasions where
we pushed management teams of our portfolio companies to add diversity on their boards. We don’t do
this for charitable reasons, although it is the right thing to do. As shareholders, we believe this enhances
long-term business performance.
Second, I encourage you to press companies you oversee, and the anchor institutions in your districts to
measure all spending with minority businesses by category and focus on high-margin professional