Professional Experience
UX/UI Designer
MindChamps PreSchool Singapore Pte Ltd | Singapore Dec 2022 – May 2023
● Increased conversion rate by 32.6% by revamping marketing campaign landing page and
optimizing the SEO keywords in 2 month period.
● Conduct secondary research, competitive audit & analysis on brand positioning for digital
products, e.g. websites and mobile apps.
● Responsible for UX/UI Design of marketing event websites, by ensuring the overall look & feel
consistent with brand identity and user-friendliness.
● Propose design solutions using data-driven to help stakeholders in decision-making.
● Drive design project and collaborate with product lead, creative director, and stakeholders to
assist in conceptualizing using prototypes and explaining design solutions.
● Develop and maintain design project documentation, such as business objectives, design briefs,
information architecture, and user flow diagrams, to streamline communication between designer
and developer, and project tracking.
Senior UI & UX Designer
Adnavem Asia Pte Ltd | Singapore Sep 2021 – Oct 2022
● Delivered 31 prioritized UX & UI solutions to B2B SaaS implementation team in 9 months period
using heuristic evaluation.
● Develop pure ideas into interaction prototypes to avoid roadblocks and save development costs.
● Research and analyze existing product pain points.
● Iterate and simplify complex UI to improve user-friendliness.
● Develop and maintain Design System or User Interface Guideline.
● Execute agile software development and remote work.
● Effectively manage multiple design projects concurrently, optimizing resource allocation and
meeting deadlines consistently.
● Serve as the sole design contributor on a team of 12 software engineers.
System Analyst cum Designer
Wiz Technologies (S) Pte Ltd | Singapore Sep 2019 – Sep 2021
● Assist in recruiting and establishing a startup R&D department.
● In charge of developing Singapore’s first Devotee Management System (fully customized CRM)
for the Taoist temple and received customer satisfaction.
● Led the design and execution of visual branding materials, including creative direction, overall
look & feel, and digital content, ensuring alignment with client requirements.
● Engage with clients to gather project requirements, then discuss the feasibility of projects,
establish timelines, and deliver design solutions that meet client expectations.
● Analyze systems and draw new system flowchart to communicate with developers.
● Practicing agile development methods on the previous incomplete project.
● Led the Design Team and provide UX/UI design advice to ensure the products that meet
customer’s expectations.
● Keep abreast of design and development technology trends.
● Developed and maintained project documentation, such as design briefs and style guides, to
streamline communication and project tracking.
● Collaborate with Marketing Executive, build up corporate brand awareness and increase the web
traffic by 34%.