1. Opening: Grab your audience’s attention.
• Tell a short, compelling story about a crime in your
community, emphasizing the victim’s experience.
» Cite a surprising and impactful statistic.
» Ask your audience to guess the facts
about a specific crime (e.g., the number
of times a particular crime happens
annually in the community).
» Relate your story or statistics back to your
main message (e.g., some crime victim
populations face additional barriers to
reporting, or nontraditional partners are
essential to the crime victims’ movement).
2. Body: Build your presentation around three supporting
ideas, placed in a logical pattern that leads to a clear
conclusion. Your topic will determine your pattern. The
following are some typical idea development structures:
1
• Chronological (past, present, future)
• Sequential (a step-by-step process,
e.g., for project rollout)
• Climactic (least to most important)
• Problem/solution (problem, solution, and benefits)
• Compare/contrast (similarities and
dierences of specific factors)
• Cause and efect (causes and
results of specific situations)
• Advantage/disadvantage (good
or bad sides of an issue)
Once you have decided how to structure your
presentation, write down supporting ideas and evidence,
illustrations, or stories to support your main message.
3. Conclusion: Re-state your theme and main
points. Ask the audience to take specific action
such as liking your organization’s Facebook page,
signing up for communications, or donating to
a fundraising event or campaign for victims of a
specific crime, such as a mass casualty event.
1
Nancy Duarte, Resonate: Present Visual Stories That Transform Audiences,
(Hoboken, NJ: John Wiley & Sons, 2010), 129.
Method
Regardless of how you share your information (e.g.,
PowerPoint, poster, webinar, interactive activity),
remember to engage your audience by periodically
asking them to break into small discussion groups and
allowing time for questions throughout the presentation
or at the end. Practice your presentation until you feel
comfortable. Know how long it takes to deliver and adjust
your talking points to meet the time requirements of
the presentation. If you choose PowerPoint or another
similar software, public speaking experts suggest the
following guidelines for preparing eective slides:
• Design: Choose a simple, uncluttered design
and solid colors. Use the same design on every
slide. Use dark text on light backgrounds.
» Bullets: Limit yourself to six bullets per slide,
and no more than eight words per bullet.
» Font: Use sans-serif fonts (e.g., Arial, Verdana)
for readability. Avoid using all uppercase letters,
except for titles, and use italics sparingly.
» Font size: Use at least 24-point type.
» Graphics, charts, and photos: Use simple
graphics and photos that are visible to
the audience. (The 2023 NCVRW theme
artwork is available to use, as well as the
2023 NCVRW PowerPoint template.)
• Animation: Limit the use of
animation and sound effects.
• Video: Use video sparingly, and only to
support the theme; embed your videos into
PowerPoint rather than stream them from the
Internet.
• Spelling and grammar: Use spell-check and
proofread your slides several times.
• Preview: Preview the presentation in
its entirety before delivering.
Never read your slides verbatim but use them as a
guide. As you rehearse, track how long it takes you to go
through all the slides, and then edit them accordingly.
2023 NCVRW Resource Guide | Developing Your Campaign: Partnerships and Strategies | 5