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No Duty to Recommend Coverage Not Requested Absent Special Circumstances
Plaintiffs often argue that the insurance agent should have recommended additional or different
coverage beyond that requested. As the cases cited above suggest, however, an insurance agent
generally has no legal duty under North Carolina law to procure or recommend coverage beyond
that specifically requested by the customer. In Baggett, 354 N.C. 347, 554 S.E.2d 336 for
example, the plaintiff contended that the flood risk at the new location was so obvious that the
agent should have recommended flood insurance even if it was not requested. The Supreme
Court rejected that contention, holding that the agent’s obligation was limited to what the
customer had requested. The other cases cited above reach similar conclusions.
Lawyers for policyholder often argue that the insurance agent had a duty to recommend
additional coverage because a “fiduciary relationship” exists between and insurance agent and
his customer. A few North Carolina cases do say that insurance agents have fiduciary duties.
The two primary examples are Fli-Back Co. v. Phila. Mfrs. Mut. Ins. Co., 502 F.2d 214 (4th Cir.
1974) and R-Anell Homes, Inc. v. Alexander & Alexander, Inc., 62 N.C. App. 653, 303 S.E.2d
573 (1983).
Subsequent court cases, however, have held that an agent’s “fiduciary duty” is limited and
consists only of the duty of procuring the policy requested by the customer and providing
accurate advice, when advice is requested or given. In the recent case of Carter, 190 N.C. App.
532, 661 S.E.2d 264, the court expressly declined to extent the fiduciary duty to impose a duty
on the agent to recommend increased coverage not requested by the customer.
THE AGENT’S DUTIES CAN BE EXPANDED BY EXPRESS OR IMPLIED AGREEMENT
The discussion in Part II describes the limits on the agent’s standard of care under North
Carolina law in the absence of a different agreement between the agent and her customer. An
agent, however, can agree with the customer to assume greater duties than the law would
otherwise impose. Such an agreement can be created by express words or it can be implied in
the relationship between the parties. As noted at the beginning of Part I, the central rule is that
the agent must do, with reasonable care, skill and competence, whatever he undertakes to do for
the customer.
Express Agreements
Agents sometimes agree with a customer to review the customer’s circumstances and
recommend what insurance the customer needs. Such an undertaking by the agent creates a duty
to exercise reasonable care, skill and competence in (i) evaluating the customer’s needs, (ii)
determining what insurance would be prudent for the customer to obtain and (iii) accurately
communicating the recommendations to the customer. In other words, the agreement to perform
the risk analysis creates a duty that would not have been imposed on the agent without the
agreement.
As another example, insurance agents do not generally have a duty to advise customers on “how
much” insurance they need; but an agent may have a greater duty if she undertakes to measure
the customer’s property and estimate replacement cost for purposes of determining policy limits.