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• Never disclose commercially sensitive, anti-competitive, private or confidential information.
• Remember that, as a member of CILT, you are an ambassador for the charity and your
manner in all situations, including online, should reflect that in a positive way.
• Ensure all CILT logos and assets are used and formatted correctly in accordance with the
brand guidelines.
• Avoid speaking on matters outside of our industry when possible. Care should be taken to
not answer questions or make statements that fall under somebody else’s responsibility.
• Discourse on political activity and campaigning should be avoided at all costs on any and
all social media platforms. Content should always remain apolitical.
• Content should be shared intelligently. If a piece of content is published professionally,
this may contribute to the strength of the CILT community. Ensure published content is
helpful, valuable and promotes the principles of CILT.
• Avoid sharing or discussing any personal information or confidential information about
CILT or individuals on any social media platform.
• Follow our privacy policy and governance policy and observe laws on copyright,
trademarks, plagiarism and fair use.
• Social media admins and moderators should be aware of any restrictions or limitations
on accessing and publishing content on specific digital platforms, as dictated by national
government and laws.
• Inform our International Marketing & Communications Manager (marketing@
ciltinternational.org) prior to sharing any major-impact content. Major-impact content
includes changes and updates on CILT International policy, governance policy or major
crisis/events that may take place across the globe.
• Avoid deleting or ignoring comments from our audience without good cause. A response
should always be given, unless comments are of an inappropriate or derogatory nature, in
which case they can be hidden or deleted and reported directly to the platform publicised
on, by the social media admin.
• Should you wish to setup a social media profile for a branch, territory or forum that has
no existing social media presence, we request that you share all social media links/
pages with our International Marketing & Communications Manager (marketing@
ciltinternational.org), along with the social media manager’s details, so we can keep a
record of the live/active social media pages and cross-collaborate where applicable.