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What to do when you find the right business
You’ve found it! The perfect hotel perched on a clifftop in Cornwall with sea views to die for. Or pub in the
Cotswolds. But is it really worth the asking price?
Assuming you’re confident that the asking price is within your budget (if not, all bets may be off unless the
Business Transfer Agent is confident of engineering a deal that is acceptable to both parties), your next step
will be to investigate the business in question to satisfy yourself that it really is worth the asking price.
Clearly, business sellers do not want to waste their time with, or disclose sensitive information to, spurious
buyers or, even worse, competitors who may just be snooping. For that reason, it’s more than likely that the
initial information you receive about a business that interests you will simply be a basic summary: a high
level description of the nature of the business sometimes including a figure for turnover and profit.
The importance of a preliminary visit
Armed with the business particulars of one or more businesses that you are interested in, the next step is to
visit in person. At this stage, provided it is the type of business that allows public access, it’s better not to
make an appointment with the seller but rather to see the businesses in the normal course of operation, as a
‘fly on the wall’. Provided you have persuaded the BTA that you are a genuine prospective purchaser, they
will give you the business address.
The purpose of this first visit will be to satisfy yourself as to the location of the business and to make a
personal judgement on how well you think it is run. For example, in your target hotel in Cornwall, you will be
scrutinising the customer service, how busy it is and what the ambience is, what the state and cleanliness of
the internal décor is, how good the menu and the quality of the food is, how much parking there is for
customers etc. Even better, and finances allowing, stay for a night or two yourself.
You can save a lot of wasted time with these initial visits. If the location really isn’t all it’s cracked up to be or
the business has a bad vibe or seems poorly operated, you may decide to cross it off your list. Or, of course,
if you have the necessary ambition and resource, you may see it as an opportunity to turn the business
around into a more profitable model – provided, of course, you can get it for the right price.
Meeting the business seller for the first time
Assuming your initial unannounced visit was a positive
one, the next stage will be for you to make an
appointment through the BTA to visit the seller in
person. This will give you the opportunity to ask
questions that have arisen both from the particulars and
your site visit (if a public site). Because of the sensitive
nature of the information to be exchanged, you will be
required to sign a Confidentiality Agreement
beforehand in which you promise not to disclose or use
the confidential information for any purpose other than
assessing whether to purchase. In addition, it may be that the seller has not yet told staff that s/he intends to