FUNDRAISING
ON FACEBOOK
Facebook fundraisers are a quick and easy way to raise money to
support your favorite cause. We have had a number of community
members raise money for us on this platform, achieving hundreds
and evens thousands of dollars worth of donations with relatively
little eort!
To help you get started fundraising on Facebook, we have put
together this short document with FAQs and some sample content.
Thank you for supporting our work through fundraising. Because of
you, we will be able reach hundreds of thousands of people with the
message that you can live well with Parkinson’s today.
Questions? CONTACT THE DAVIS PHINNEY FOUNDATION
P: (866) 358-0285
E: conta[email protected]g
FUNDRAISING ON FACEBOOK:
FREQUENTLY ASKED QUESTIONS
How do I start a Facebook fundraiser?
If you have Facebook open in a browser on your computer, scroll down on the left side under the
Explore section. There will be an icon labeled fundraiser. Click that and you’re on your way to
creating a Facebook fundraiser for the Davis Phinney Foundation.
Once you’re on the fundraiser page, click “Raise Money for a Nonprofit Organization”. From
there you’ll need to search and select the Davis Phinney Foundation as your nonprofit to support.
Facebook will then give you options to select how much you’d like to raise and when you want
your fundraiser to end.
The next step requires you to explain why you’re raising money for the Davis Phinney Foundation.
Feel free to make this as personal as you would like. Once you have chosen a photo for your
fundraiser, you can launch it and beginning fundraising for the Foundation!
What should my fundraising goal be?
Your fundraising goal should be whatever number you feel comfortable with; however, don’t be
afraid to reach for the stars! Your posts and stories, along with the mission of the Foundation, will
inspire people to give.
How do I get people to donate to my fundraiser?
In order to get people to donate to your fundraiser, you have to make sure they know about it.
Share the link to your fundraising page often. Each time you do so you can include a dierent
anecdote about your experience with the Foundation or detail another reason why the work the
Foundation does is so important. Feel free to get creative! Here are a few ideas:
» Share pictures of yourself attending a Davis Phinney Foundation event or of yourself doing
something connected to the organization. For example, you might share a picture of yourself
at a Victory Summit event. You can link your fundraising page to these pictures as well.
» Share a post from the Davis Phinney Foundation blog that you found especially helpful, or
you think will resonate with your Facebook friends. Don’t forget to link to your fundraising
page!
» Update your profile picture to include a Davis Phinney Foundation profile picture
frame. This will catch people’s eye even if you’re posting about something other than the
Foundation.
How can I connect with specific people about my fundraiser?
Writing a note about why you support the Davis Phinney Foundation and sending it to individuals
via Facebook messenger is a great way to connect with people on a more personal level. You can
also ask them to share the link to your Facebook fundraising page with their networks.
Is there anything else I should know before I start my fundraiser?
Don’t forget to say thank you! Whether it’s in the form of a Facebook message, a phone call or
a hand-written note, everyone should be thanked in some way. The more personal the better.
Include details of what their money goes to support and let them know they’re making a
dierence.
How does this eect taxes?
Since the Davis Phinney Foundation is a US nonprofit, donations are tax deductible.
Will donors receive an acknowledgment letter?
When someone donates through a Facebook fundraiser, a receipt is sent to the primary email
address on their Facebook account. The receipt includes the organization’s name, logo, mission
statement and EIN. This should be sucient for tax purposes.
Any donor who sends us their mailing information will be mailed a thank you/acknowledgment
letter from the Foundation. If someone specifically requests an acknowledgement letter, they can
reach out to the Davis Phinney Foundation’s development ocer, Claire Herritz, at cherritz@dpf.
org or 303-953-4978. We’re happy to send one via USPS or email.
FUNDRAISING ON FACEBOOK:
FAQ CONTINUED
Below are some templates/guidelines that you may choose to use while creating
and supporting your Facebook fundraiser for the Davis Phinney Foundation.
Fundraiser Story
» Below is a template for the Story portion of your fundraising page.
This summer I/we have decided to start a fundraiser to help support the Davis Phinney
Foundation. I’ve chosen to support this organization because of the important programs, tools
and information they provide to the Parkinson’s community. Their mission is to help people with
Parkinson’s to live well today. All of the Davis Phinney Foundation’s programs are available free
to the public because of support from people like you. Please help me support the Foundation by
making a donation today!
Facebook Posts
» Below are a few templates for Facebook posts that you can use to help publicize your
fundraiser and draw attention to the work of the Davis Phinney Foundation.
Post #1
This summer I’m supporting the Davis Phinney Foundation through a Facebook fundraiser.
The Davis Phinney Foundation provides programs like The Victory Summit® to the Parkinson’s
community free of charge. The Victory Summit Parkinson’s symposium is a national educational
event that features dynamic presentations from leaders in the Parkinson’s community. It’s an
upbeat event that fosters a sense of community and connection. These events motivate people to
be involved in their treatment and to improve their quality of life and are made possible through
support from people like you. Please consider making a donation to the Davis Phinney Foundation
today!
Post #2
For people living with Parkinson’s it can be dicult to find practical and reliable information on
how to maintain and improve their quality of life. The Davis Phinney Foundation saw this need
and accepted the challenge of filling it by creating the Every Victory Counts® manual. The Every
Victory Counts manual is the gold standard resource to help people with Parkinson’s live well
today. This important resource is available to the public free of charge because of donations from
supporters like you. Please join me in making a donation to the Davis Phinney Foundation this
summer. Thank you!
FUNDRAISING ON FACEBOOK:
SAMPLE COMMUNICATIONS
Post #3
Recently, the Davis Phinney Foundation launched a new program called Sidekicks™. Sidekicks is
an intergenerational program that brings together youth and people with Parkinson’s. Through
art projects and thoughtful discussion, they are able to connect and learn from each other. Both
the youth and people with Parkinson’s are able to connect with a group of people that they may
otherwise have never had the opportunity to. Help me support the Davis Phinney Foundation and
their exciting, heartwarming and thoughtful programming. Please consider making a donation
today!
Email Template
» Below is an email template you can use to encourage people to help you fundraise with
Facebook. You could potentially send this out to friends, colleagues, work partners, etc.
Subject: Help us support the Davis Phinney Foundation today!
Email body:
Dear [Name],
I’m reaching out because I’ve decided to start a Facebook Fundraiser for The Davis Phinney
Foundation, and I’m hoping you might be able to help. The Davis Phinney Foundation leads the
way in oering information, inspiration and tools to help people with Parkinson’s live well today.
The Foundation is able to oer valuable resources to people living with Parkinson’s free of charge
because of support from generous people like you.
Here’s the link to my Facebook fundraising page: [Insert link to fundraising page here]
If you’re able to support my fundraiser by making a donation and then sharing it with your
network, I would be so grateful. Please know that any contribution helps support a great
organization!
If you have any questions, please feel free to call the Davis Phinney Foundation at 303-733-3340 or
email their development ocer, Claire Herritz, at cherritz@dpf.org. You can find out more about
The Davis Phinney Foundation’s mission by visiting their website at dpf.org/about.
Thank you for taking the time to consider a donation.
Sincerely,
[Your Name]
FUNDRAISING ON FACEBOOK:
SAMPLE COMMUNICATIONS