36
UNIVERSITY OF ROCHESTER IDENTITY GUIDE
Helpful Resources
Editorial guidelines
University Communications adheres toan in-house writing
and publishing style basedprimarily onTheChicago Manual
of Stylefor print and web communications.The Associated
Press Stylebookisa supplemental source. For any questions
regarding official University naming conventions or University
style please contact Creative Services.
Social media guidelines
Social media tools can be fun, exciting channels to connect
with the people you care about and who share common
interests—current students, prospective students, alumni,
faculty, staff. The University of Rochester supports the use
of these tools and has developed guidelines to help use
them effectively. For more information, visit
www.rochester.edu/social/guide/index.html.
Presentation templates
For your convenience and in the interest of brand consistency,
Creative Services has Keynote and PowerPoint templates
available for your use. These templates will help to save
time and energy, help to elevate the professionalism of your
materials, and unify the look and feel of all University of
Rochester communications. To view the available templates,
visit www.rochester.edu/creativeservices/
logo-templates.html.
Identity FAQ
When do I need to use the University logo or unit marks?
The University logo and unit marks are the official graphic
representations of the University and its major divisions—a
visual shorthand of the University brand, so they should
be used like you would use your signature to represent
yourself on a document. The logo and unit marks should
be applied to all forms of communication with the general
public. In most cases, the logo or unit mark will appear
small and unobtrusive. When they are the only image on
a printed piece or merchandise, they could have a more
prominent visual treatment and placement.
When does a logo require the registered trademark symbol?
It’s not wrong to attach the registered mark, but it is only
required on products that are to be sold to the public. Such
products must be processed through the University’s licensing
partner, Collegiate Licensing Company (CLC), which can be
accessed online at http://college.trademarxonline.com/.
Can I use the University’s official seal as my logo?
The official seal is not the University of Rochester’s logo. It is
the official seal of the University of Rochester (the corporation).
It is the emblem of authenticity. The seal has limited use. It
is used for events and materials of a ceremonial nature or
official activity by the president and the Board of Trustees. Visit
www.rochester.edu/creativeservices/seal.html for
more information or contact Creative Services at
creativeservices@ur.rochester.edu with questions.
Can I use the University’s official seal to identify the Univer-
sity on a product too small to use the logo?
Barnes & Noble Bookstore has been granted special permis-
sion to use the official seal on a limited number of premium
gift and recognition items. No other uses are permitted
unless they meet the criteria of the preceding question.
Can my department/program/center have a logo?
Individual departments, centers, programs, and groups may
not have logos. Contact Creative Services to review your
branding options.
Can I use the initials “UR” or “U of R” in graphic
applications?
We discourage the use of both treatments in formal writing
and recommend spelling out “University of Rochester” or
using the word “Rochester” to refer to the University when
the meaning is clear. It is not recommended for graphic
applications because “UR” is a prominent and integral
element of the UR Medicine brand, and its use to represent
groups not associated with UR Medicine is misleading.
Can I have a version of the logo in my email signature to
make it look official?
Putting a University logo at the end of your email signature
to make it official is unnecessary. It increases the file size of
your emails and is susceptible to rendering poorly on some
devices. It is better to allow your email address to certify
your email’s official University status.
Why can’t I open the EPS logo files from the Creative
Services website?
EPS files are high-resolution, scalable vector graphics and
the standard for all design and print production software
(e.g., Adobe Illustrator, Adobe InDesign, Affinity Publisher)
and are meant to be placed/imported into layouts, not
opened. Therefore in every logo ZIP file we include a PDF
file that displays each included mark and its corresponding
filename. This reference will help the user determine which
file is the most appropriate for the given situation. There
are many office software products that don’t allow EPS files
to be read or do a poor job reproducing them (specifically
Microsoft Office for Windows). While the logo files can be
converted to other file formats for use with other software