HOW CORPORATE SOCIAL RESPONSIBILITY INFLUENCES
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having philanthropic intentions of giving back to the society, employee volunteers are
motivated also by doing something meaningful and helping people as they achieve personal
satisfaction (Dolincar & Randle, 2007, p. 135). Furthermore, workplace volunteerism may
create additional advantages to the employees, such as interacting with management and
coworkers, self-enhancement, and sharing extra responsibilities other than their jobs. Crouter
(1984) suggested that employees’ involvement in non-work projects can support, inspire, or
improve their work life (p. 430) as companies provide great resources and recognitions to
their social responsible actions. Likewise, employees who participate in corporate volunteer
programs often receive personal benefits, such as skill development, social networking, and
group identification (Caldwell & Andereck, 1994, p. 35). For instance, a research on a group
of professional women who participated in corporate volunteering reported that 83% stated
that volunteering has improved their leadership development, 78% cited enhanced
communication techniques, and more than half suggested that volunteering strengthened their
event planning abilities and other workplace skills, such as marketing, training, and problem-
solving (Markitects & WOMENS WAY, 2006).
Studies have also indicated a variety of attitudes and attributions in the social
exchange process between employer and employees, especially the relationship between a
company’s CSR values and employee involvement in those employer-guided activities,
which includes organizational justice (Moorman, 1991, p. 846; Organ & Konovsky, 1989, p.
162), employee commitment (Egan, 2006, p. 9), job satisfaction (Moorman, 1991, p. 846;
Organ & Lingl, 1995, p. 341), and a faithful relationship, one in which the employees agree
with the organization and believe in similar social values (Hancock, 2005, p. 20). In
addition, employee volunteer programs are suggested to have positive influences on
individual work performance as research indicates that employees who participate in
corporate volunteering displayed their morale up to three times higher than that of employees