YOU’RE INVITED
2023 BAKERSFIELD CHRISTMAS PARADE
SPONSORSHIPS
KGET PRESENTS
2023 BAKERSFIELD CHRISTMAS PARADE
THE WAIT IS OVER
Step into a dazzling winter wonderland as the streets of downtown
come alive with the magic of Christmas!
The Bakersfield Christmas Parade is not just an event; it's a cherished
tradition that brings our community together and spreads joy
throughout the city. By becoming a sponsor, you have the power to
make a lasting impact on the lives of thousands of families and
individuals who eagerly await this magical spectacle each year.
Sponsoring the parade provides numerous benefits for your esteemed
brand. It offers exceptional exposure to a wide audience, including
families, children, local businesses, and media outlets, both in
Bakersfield and beyond. Your brand will be prominently featured in our
promotional materials, including banners, social media campaigns,
and press releases, ensuring widespread visibility and recognition.
PRE- SHOW AIRS DEC 7
th
5:30-6P
AIRS LIVE DEC 7
th
6pm-8pm &
RE-AIRS DEC 23
rd
6PM-8PM & CHRISTMAS DAY 5AM-7AM
We will use KGET. COM to help increase
awareness and drive excitement & anticipation
of the Bakersfield Christmas Parade. Banners will
be tagged with Sponsors logo. “Proudly
Sponsoring” event.
Your investment will not only bring immense joy to
our community but also provide your brand with
invaluable exposure and goodwill. Together, let
us create cherished memories and spread the
spirit of Christmas throughout Bakersfield.
When you advertise with KGET.COM your business
receives even higher credibility when shown
alongside trusted news content.
PRODUCTS: HPTO + DISPLAY + PREROLL
958,791
NEW MONTHLY
USERS
3,125,951
PAGE VIEWS
2,129,404
SESSIONS
KGET.COM
KERN COUNTIES TOP
VISITED NEWS SITE
Logo in LIVE Christmas Parade Opening airing Thursday Dec 7
th
& Rebroadcasts
Your Business Logo (Large) on all Tune in Promos
Pre-Show Dec 7
th
5:30-6P |Open & Logo in Pre-Show|
1X :30 TV Commercials to air in each KGET Christmas Parade rebroadcast
Saturday December 23
rd
6p-8p & Christmas Day, Monday 25
th
, 5a-7a.
100X :15 sec Favorite Christmas Memory TV spots (KGET/ CW)
Includes 1X in NFL Thanksgiving Day Football Game Seattle vs 49ers
50X :04 sec Christmas Parade Teaser ID’s Leading up to Event (KGET/CW)
2x Shared Homepage Takeover on KGET.com (200K IMP), Plus interview on Studio
17
Sponsored eBlast Promoting Countdown to Christmas Parade
Logo “lower third” for 30 minutes during the LIVE Christmas Parade &
Rebroadcasts
Access (6 passes) to the KGET VIP Christmas Parade Studio Experience on Dec 7
th
Signature: ____________________________ Date: _____________
Company Name: ___________________________________ Phone Number: __________________
Investment: $8,000
(4) Available
CO-PRESENTING SPONSOR
The wait is over! Step into a dazzling winter wonderland as the streets of downtown come alive with the magic of Christmas!
11/1 – 12/25/23 Presenting Sponsor Will Receive:
Your Business Logo on all Tune in Promos
1X :30 TV Commercials to air in each KGET Christmas Parade rebroadcast
Saturday December 23
rd
6p-8p & Christmas Day, Monday 25
th
, 5a-7a.
60X :15 sec Favorite Christmas Memory TV spots (KGET/ CW)
Includes Christmas Theme Programing & News
Logo on Bakersfield Christmas Parade section of KGET.com
Logo on screen during LIVE Christmas Parade & (2) Rebroadcasts
Interview your business on Studio 17 (Show your support for Bakersfield Christmas Parade)
Access (4 passes) to the KGET VIP Christmas Parade Studio Experience on Dec 7
th
Signature: ____________________________ Date: _____________
Company Name: ___________________________________ Phone Number: __________________
Investment: $5,000
(6) Available
HOMETOWN SPONSOR
The wait is over! Step into a dazzling winter wonderland as the streets of downtown come alive with the magic of Christmas!
11/1 – 12/25/23 Hometown Sponsor Will Receive:
Your Business Logo on all Tune in Promos
1X :30 TV Commercials to air in each KGET Christmas Parade rebroadcast
Saturday December 23
rd
6p-8p & Christmas Day, Monday 25
th
, 5a-7a.
Logo on KGET Christmas Parade section
25K Banners on KGET.com
Logo on screen during LIVE Christmas Parade & (2) Rebroadcasts
Access (2 passes) to the KGET VIP Christmas Parade Studio Experience on Dec 7
th
Signature: ____________________________ Date: _____________
Company Name: ___________________________________ Phone Number: __________________
Investment: $3,000
(8) Available
SUPPORTING SPONSOR
The wait is over! Step into a dazzling winter wonderland as the streets of downtown come alive with the magic of Christmas!
11/1 – 12/25/23 Supporting Sponsor Will Receive:
Logo in each Bakersfield Christmas Parade Weather segment
which airs in Sunrise/ Noon/ Evening News weather December
6
th
- 7
th
Your Business will be tagged on (2) KGET Facebook Christmas
Parade Weather Post
50,000 IMPRESSIONS on KGET.com Weather
Access (2 passes) to the KGET VIP Christmas Parade Studio
Experience on Dec 7
th
Signature: ____________________________ Date: _____________
Company Name: ___________________________________ Phone Number: __________________
Investment: $2,500
CHRISTMAS PARADE WEATHER SPONSOR
The wait is over! Step into a dazzling winter wonderland as the streets of downtown come alive with the magic of Christmas!
Exclusive Weather Sponsor Dec 4-7
th
, You Will Receive:
Investment: $1,500
FLOAT CAM
Your business Logo in each Bakersfield Christmas
Parade Float Cam video shot
Float Cam shots will air live in newscast
Float Cam shots will air on Studio 17
Float Cam Sponsor mention at the end of the Parade
Access (4) KGET Christmas Parade Party 5p-8p (Food,
VIP Viewing from studio)
Signature: ____________________________ Date: _____________
Company Name: ___________________________________ Phone Number: __________________
Investment: $2,500
Join Santa as he gets ready for the 2023 Bakersfield Christmas Parade
Santa Cam Sponsor Will Receive:
Your business Logo in each Bakersfield Christmas Parade Santa Cam video shot
40X :15 Tune In Promos on KGET & The CW. Think Santa buying boots, getting a cup
of coffee, or shopping for his gear prior to parade!
100,000 Banner Ads on KGET.COM
20,000 Pre-Roll Ads on KGET.COM
Facebook Post on KGET Facebook Page
Santa Cam float shots will air in newscast – airs on Studio 17
Float Cam Sponsor mention at the end of the Parade
10X 4: Second Holiday IDs on Christmas Eve (5) & Christmas Day (5)
Access (4) KGET Christmas Parade Party 5p-8p (Food, VIP Viewing from studio)
SANTA CAM
Signature: ____________________________ Date: _____________
Company Name: ___________________________________ Phone Number: __________________
KGET.COM | KGET 17 | EVENING NEWS | WEATHER | LIVE UPDATES
KGET 17, and KGET.com will be tracking Santa on his journey to the Bakersfield Christmas
Parade and Beyond! Our News team will also provide updates Christmas Eve on KGET 17
News @ 5p, 6p & 11p, KGET.com, and on our Facebook page. On Christmas Eve we will
update our viewers every hour to see just how close Jolly Old St. Nick is to the valley.
Updates Begin NOV 1- DEC 24th
50,000 ROS Banner ads on KGET.com with your holiday message
50,000 ROS Banner Promotions on KGET.com promoting Santa Tracker+ Page Sponsor of
kget.com Santa Tracker Page
2x Shared Homepage Takeover on KGET.com December 24th-25
th
60x :15 promotional spots on KGET 17
X10 :5 Second Holiday IDs on Christmas Eve (5) & Christmas Day (5)
1x eBlast Promoting Santa Tracker + Christmas Countdown Clock Dec 1- 25th
5X :15 (5P – 11P) Santa Updates on Christmas Eve tracking Santa as he visits the World.
Kids can scan QR Code on promo that direct to live Santa whereabouts! 5P-11P
(How The Grinch Stole Christmas will air 8P-11P)
Live reports as our weather team tracks Santa on 5P News,- 6P News, 11P News on
Christmas Eve
Signature: ____________________________ Date: _____________
Company Name: ___________________________________ Phone Number: __________________
Investment: $3,000
Telemundo will be tracking Santa on his journey to the Bakersfield Christmas Parade and
Beyond! Our News team will also provide updates Christmas Eve on KGET 17 News @ 5p,
6:30p & 11p, KGET.com, and on our Facebook page. On Christmas Eve we will update our
viewers every hour to see just how close Jolly Old St. Nick is to the valley.
Updates Begin NOV 1- DEC 24th
50,000 ROS Banner ads on KGET.com with your holiday message
60X Tune In Promo’s Leading up to Christmas Parade & Christmas Day
2x Shared Homepage Takeover on KGET.com December 24th-25
th
5X :15 (5P – 11P) Santa Updates on Christmas Eve tracking Santa as he visits the World.
Kids can scan QR Code on promo that direct to live Santa whereabouts!
X10 :5 Holiday IDs on Christmas Eve (5) & Christmas Day (5)
Live reports as our weather team tracks Santa on 5P - 6:30P News
Signature: ____________________________ Date: _____________
Company Name: ___________________________________ Phone Number: __________________
INVESTMENT: $1500