will end up being greater than the value of the house. Minimum payments need to be made
in retirement. Furthermore, qualification for these loans is restricted among the elderly
because of more stringent income testing.
Reverse mortgages (RMR) have emerged as an alternative solution. A reverse mortgage
is a financial product that allows a homeowner to convert a portion of the current equity
of their principal residence into cash. Unlike many other mortgage products, the borrower
is not obligated to make payments before moving out, selling, or dying. In addition, the
borrower is insured against the risk that the loan is worth more than the house when it is
sold. This is called the non-negative equity guarantee (NNEG) of the reverse mortgage. This
feature means that the borrower ’s longevity risk, as well as the risk of a decline in house
prices, is transferred to the lender. Given that the guarantee is costly, a reverse mortgage
will typically command a higher interest rate. In 2017, the rate on a reverse mortgage was
roughly 2 percentage point higher than that of a HELOC.
Yet, the market for reverse mortgage purchases is small in many countries. In 2014,
only 2.11% of Canadian households reported planning to obtain a reverse mortgage as
a source of income upon retirement (Statistics Canada, 2014). Nakajima and Telyukova
(2017) report similar low figures for the United States. Financial literacy may play an
important role. The valuation of these products for consumers is complicated. While
the consumption smoothing value will be intuitive to many, the distinct feature of reverse
mortgages, the insurance value of the NNEG, is likely more difficult to grasp and compute.
It involves projecting house prices in the future, survival risk, and other considerations
such as when one expects to sell the house. Consumers with limited financial literacy
may have a harder time making sense of the price and value of the products offered.
For example, if consumers value predominantly the NNEG, those who expect negative
price growth for their house should favor reverse mortgages over HELOCs because the
NNEG is larg er in those cases. Davidoff and Wetzel (2014) show that consumers appear
to fail to take advantage of this feature of the product when house prices are declining.
This paper aims to understand the interplay between financial literacy and the valuation
of reverse mortgage products.
In situations where the take-up of a financial product is low and data scarce at the micro
level, an experimental approach is well suited to learn about preferences and how they
interact with knowledge.
2
In the case of reverse mortgages, Davidoff et al. (2017) condu cts
a survey to learn about what consumers know about reverse mortgages. They find rela-
tively high basic awareness of reverse mortgages but poor understanding of actual pro-
visions of reverse mortgages. They also find that while product knowledge is positively
associated with demand, general financial literacy is associated with lower demand, a find-
ing similar to Fornero et al. (2016) in the Italian context. To understand how consumers
value reverse mortgages, we conduct a stated-choice experiment in which respondents
were asked to evaluate various reverse mortgage products. We investigate how financial
literacy as well as prior knowledge of reverse mortgages shape the evaluation of reverse
mortgage products, in particular the actuarial value of the NNEG and the interest rate
charged on the product.
We find that more than half of eligible Canadians (55.48%) lack the basic fundamental
knowledge of reverse mortgages prior to participating in our stated-preference experi-
ment. Knowledge of reverse mortgages is positively associated with higher financial
2
Several recent papers demonstrate the usefulness of such an approach. Ameriks et al. (2020) use an experi-
mental approach to learn about preferences regarding end-of-life savings and long-term care. Brown et al. (2017)
use an experiment to learn about the valuation of annuities. Boyer et al. (2020) use an stated-preference approach
to learn about demand for long-term care insurance and highlight the importance of product knowledge. Boyer
et al. (2020) use a similar approach to learn how consumers value life annuities in Canada whereas Boyer et al.
(2022) investigate how financial education helps consumers make better use of tax-sheltered savings accounts.
80 Ismael Choinière-Crèvecoeur and Pierre-Carl Michaud
https://doi.org/10.1017/flw.2023.4 Published online by Cambridge University Press