THE
DEMOGRAPHICS
OF THE
BROADWAY
AUDIENCE
2022–2023
NOVEMBER 2023
©THE BROADWAY LEAGUE
ISBN: 9798989417308
T HE
DEMOGRAPHICS
OF THE BROADWAY AUDIENCE
2022–2023
THE BROADWAY LEAGUE
KAREN HAUSER
2 The Broadway League
C S. M
President
B  G
L R*
Chair
K C*
Chair-Elect
C J-
R*
Vice-Chair of the Road
E G*
Secretary/Treasurer
T S*†
Immediate Past Chair
R B
S B
D B
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A E D
J E*
N E*
C F*
A F
S F*
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J G*
T H
K W I
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R J
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D K
D M. K*
T K
S K
A LT*
H L
A L*
K MC*
B M*
J L. N*
A N*
J P
J P
D R*
J R*
N S*†
C S
J S
J S*
D S*
D T
M V L
L V
R E. W*†
T W
B W*
B W*
K Y
C
J A. H, E.
* Executive Committee
†
Former Chair
729 SEVENTH AVENUE
5TH FLOOR
NEW YORK, NY 10019
T 212-764-1122
F 212-944-2136
BROADWAYLEAGUE.COM
November 2023
Dear Colleague,
As you know, before COVID, we annually published this report, profiling
the demographics of the Broadway theatregoer. Our industry shut down
in 2020 due to the pandemic, making the 2018-2019 season the last full
season for which we collected audience data.
The 2022-2023 season was the first complete season since Broadway
re-opened and we are pleased to share with you the information we
gathered from those theatregoers.
While not yet back to pre-pandemic levels of attendance, we are
welcoming audiences back to Broadway from across the globe. The
2022-2023 season sold 12.3 million tickets. This was a decrease of 17%
from 14.8 million in 2018-2019, but it’s important to remember that the
season of 2018-2019 had the highest attendance in history.
We would like to point out that we are seeing some notable changes in
post-COVID audiences.
The number of theatregoers from the NYC suburbs was the lowest ever
reported, totaling 1.7 million admissions and representing 14% of total
attendances. Also, both the average age and the number of admissions by
senior citizens were lower than usual.
One of the positive signs was that this season attracted a relatively diverse
audience. The season saw the highest percentage of admissions by
people of color. This is likely a combination of outreach eorts and large
number of plays written by and/or starring people of color.
A final observation is that the average date of ticket purchase was 34 days
before the performance, down from 47 days in 2018-2019.
We hope this analysis is helpful to you in the marketing of your shows and
planning future productions.
Sincerely,
Charlotte St. Martin
President
CONTENTS
I Introduction and Summary
Foreword 4
Executive Summary 5
II Demographics of the Broadway Audience
Place of Residence 8
Gender Identity 16
Age 20
Race / Ethnicity 24
Education 28
Annual Household Income 32
Frequency of Attendance 36
Making the Purchasing Decision 38
Motivating Factors for Show Selection 39
Method of Ticket Purchase 42
Date of Ticket Purchase 44
Sources of Theatre Information 46
Method of Transportation to the Theatre 50
Theatregoing Companions 52
Paying for Tickets 54
Age of First Broadway Show 55
Likelihood to Attend in the Future 56
Working in New York City 57
III Appendices
Methodology 60
Sample Questionnaire 62
Acknowledgements 64
The Demographics of the Broadway Audience 2022–2023 3
CONTENTS
I Introduction and Summary
Foreword 4
Executive Summary 5
II Demographics of the Broadway Audience
Place of Residence 8
Gender Identity 16
Age 20
Race / Ethnicity 24
Education 28
Annual Household Income 32
Frequency of Attendance 36
Making the Purchasing Decision 38
Motivating Factors for Show Selection 39
Method of Ticket Purchase 42
Date of Ticket Purchase 44
Sources of Theatre Information 46
Method of Transportation to the Theatre 50
Theatregoing Companions 52
Paying for Tickets 54
Age of First Broadway Show 55
Likelihood to Attend in the Future 56
Working in New York City 57
III Appendices
Methodology 60
Sample Questionnaire 62
Acknowledgements 64
4 The Broadway League
FOREWORD
The Broadway industry was upended
due to the COVID-19 pandemic. All
shows shut down in March of 2020
and the industry began to slowly re-
open in August of 2021. The
shortened 2021–2022 season was
disrupted by COVID concerns and
unexpected performance
cancellations.
The Broadway League resumed
audience surveying with the 2022–
2023 season, the first complete
season since our re-opening.
7.32
7.38
7.86
8.12
9.04
9.47
10.57
11.48
11.67
11.39
11.9
10.95
11.42
11.61
11.53
12
12.31
12.27
12.15
11.89
12.53
12.33
11.57
12.21
13.1
13.32
13.27
13.79
14.77
11.14
6.73
12.28
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Millions of Tickets
Broadway Season
Broadway Admissions
1, 2
The industry has not yet rebounded
completely, but audiences have
returned, reaching 12.3 million
admissions this past season.
This report profiles theatregoers and
their demographic changes, both over
the long-term as well as since COVID.
1. Source: The Broadway League collects admissions data on a weekly basis from the theatre owners. Because the Broadway season is a 52-week period,
running approximately from the beginning of June through end of May, it is comprised of 364 days, as opposed to the 365-day calendar year.
Therefore, every seven years, we must add a week to the Broadway season in order to keep consistent with the calendar. On the above graph, all 53-
week seasons are marked with an asterisk and a lighter shade of purple.
2. The 2019-2020 season was cut short by the onset of the COVID-19 pandemic which led to a complete shutdown of Broadway in March 2020. The
season tallies for the 2019-2020 season reflect 41 weeks of the season. Broadway re-opened partway through the 2021-2022 season, for a 42-week
season. Openings/re-openings were staggered, and the season was disrupted with numerous COVID-related cancellations of performances. The
2022-2023 season was the first full season since Broadway came back from the COVID-19 pandemic shutdown. Shows and tourism continued to be
affected by COVID; however, the industry did not experience the extensive illness-related cancellations of the prior season.
The Demographics of the Broadway Audience 2022–2023 5
EXECUTIVE SUMMARY
• The 2022–2023 season was the first
complete season after the Broadway
industry had to shutter in March 2020
due to the COVID-19 pandemic.
• This season garnered 12.3 million
admissions, 16.8% shy of the record-
breaking 2018–2019 season pre-COVID
(the last complete season before the
shutdown).
• Approximately 35% of attendances
were by people from the New York City
metropolitan area (21.7% from New
York City and 13.6% from the
surrounding suburbs).
• Another 47.5% were by theatregoers
from the United States (but outside
New York City and its suburbs).
• Seventeen percent of theatregoers (or
2.1 million admissions) were from other
countries. This was comparable with
pre-COVID seasons.
• Sixty-five percent of the audiences
identified as female.
• The average age of the Broadway
theatregoer was 40.4 years old. That
was the youngest in the past twenty
seasons.
• Twenty-nine percent of attendees
identified themselves as BIPOC (Black,
Indigenous, or People of Color), the
highest percentage to date.
• Of theatregoers aged 25 or older,
85.8% had completed college and
43.0% had earned a graduate degree.
• The average annual household income
of the Broadway theatregoer was
$271,277.
• The average number of attendances by
the Broadway theatregoer was four in
the past year. The group of devoted
fans who attended 15 or more
performances comprised only 4.9% of
the audience but accounted for 30.2%
of all tickets (3.7 million admissions).
• The strongest motivating factors
for show selection were the music
and personal recommendation.
• The average reported date of ticket
purchase for a Broadway show was 34
days before the performance, compared
to 47 days in the 2018–2019 season.
• Most theatregoers attended in pairs or
small groups of family or friends.
• Respondents reported having
paid an average of $161.20 per ticket.
• Ninety-five percent of attendees said
they plan to see another Broadway
show in the future.
• Twenty percent of theatregoers
worked in New York City.
T HE
DEMOGRAPHICS
OF THE BROADWAY AUDIENCE
2022–2023
8 The Broadway League
PLACE OF RESIDENCE
In the 2022–2023 season, 12.3
million tickets were sold to Broadway
shows. This was the first full season
since Broadway came back from the
COVID-19 shutdown. While shows
continued to be affected by COVID,
the industry did not experience the
extensive illness-related cancellations
of the prior season and attendances
began to rebound.
22.4%
16.8%
17.8%
16.8%
17.1% 17.1%
17.0%
15.7%
17.7%
19.7%
21.5%
19.9%
19.5%
21.7%
18.3%
18.7%
19.4%
20.7%
21.2%
19.5%
17.1%
14.6%
15.6%
17.7%
17.8%
17.6%
15.5%
13.6%
49.7%
49.2%
42.2%
46.1%
47.6%
45.0%
43.5%
48.8%
49.2%
45.1%
45.6%
47.7%
46.1%
47.5%
10.1%
15.3%
20.6%
16.5%
14.1%
18.4%
22.5%
20.9%
17.5%
17.5%
15.2%
14.8%
18.9%
17.2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Percent of Admissions
Broadway Season
Place of Residence of the Broadway Audience
3
New York City NYC Suburbs Other U.S. Other Country
This season was comprised of 35.3%
locals (people who lived in New York
City or the surrounding suburbs) and
64.6% tourists (people who lived
elsewhere in the United States or in
other countries).
The percentage of theatregoers from
the suburbs was lower than previous
seasons. Since the overall number of
attendances was also relatively low
after COVID, the real number of
attendances by suburbanites only
reached 1.7 million.
3. The industry shut down due to the COVID-19 pandemic in March 2020, therefore the partial seasons of 2019–2020 and 2021–2022 are not
included. We resumed data collection for this project at the start of the 2022–2023 season.
The Demographics of the Broadway Audience 2022–2023 9
% of
Admissions
New York City 21.7%
Manhattan 12.3%
Other NYC Borough 9.4%
NYC Suburbs 13.6%
Long Island 4.3%
Westchester / Rockland County 2.7%
Northern New Jersey (Bergen, Essex, Hudson, Middlesex, Morris, Passaic, Somerset, Union) 6.7%
Domestic 47.5%
Other New York 2.7%
Other New Jersey 3.2%
Other U.S. State 41.6%
International 17.2%
Canada 3.8%
United Kingdom 3.0%
Other Europe 4.7%
Asia 1.3%
Central or South America 2.3%
Australia or New Zealand 1.0%
Other 0.9%
PLACE OF RESIDENCE
10 The Broadway League
According to NYC & Company, in
2022, New York City welcomed 56.7
million visitors, up from 32.9 million
in 2021.
Domestic travel has mostly recovered
since the start of COVID, but 2022
was still down by 11% from its 2019
level.
International visitation has also been
improving, welcoming 9.4 million
visitors in 2022. This was more than
triple the number in 2021 but still a
decrease of 30% from the 2019
volume.
The trend was similar in the theatres,
as audiences from other countries
were returning to Broadway. While
not reaching the record-breaking
level of the 2018–2019 season, the
numbers were comparable with pre-
COVID years.
In comparison, admissions by New
Yorkers were down 7% from the
2018–2019 season; admissions by
NYC suburbanites were down 27%;
admissions by domestic tourists
were down 14%; and those by
international visitors, down 24%.
PLACE OF RESIDENCE
39.0
40.3
41.8
42.9
44.5
46.2
47.8
49.7
51.5
53.1
19.9
30.2
47.3
51.8
10
20
30
40
50
60
Millions of Visitors
Calendar Year
Domestic Visitors to NYC
4
9.7
10.6
10.9
11.5
12.0
12.3
12.7
13.1
13.6
13.5
2.4
2.7
9.4
11.4
0
5
10
15
Millions of Visitors
Calendar Year
International Visitors to NYC
4
4. Source: NYC & Company (2023 forecasted)
According to NYC & Company, in
2022, New York City welcomed 56.7
million visitors, up from 32.9 million
in 2021.
Domestic travel has mostly recovered
since the start of COVID, but 2022
was still down by 11% from its 2019
level.
International visitation has also been
improving, welcoming 9.4 million
visitors in 2022. This was more than
triple the number in 2021 but still a
decrease of 30% from the 2019
volume.
The trend was similar in the theatres,
as audiences from other countries
were returning to Broadway. While
not reaching the record-breaking
level of the 2018–2019 season, the
numbers were comparable with pre-
COVID years.
In comparison, admissions by New
Yorkers were down 7% from the
2018–2019 season; admissions by
NYC suburbanites were down 27%;
admissions by domestic tourists
were down 14%; and those by
international visitors, down 24%.
PLACE OF RESIDENCE
39.0
40.3
41.8
42.9
44.5
46.2
47.8
49.7
51.5
53.1
19.9
30.2
47.3
51.8
10
20
30
40
50
60
Millions of Visitors
Calendar Year
Domestic Visitors to NYC
4
9.7
10.6
10.9
11.5
12.0
12.3
12.7
13.1
13.6
13.5
2.4
2.7
9.4
11.4
0
5
10
15
Millions of Visitors
Calendar Year
International Visitors to NYC
4
4. Source: NYC & Company (2023 forecasted)
The Demographics of the Broadway Audience 2022–2023 11
2.03
2.06
2.16
2.00
2.14
2.11
1.97
1.91
2.32
2.63
2.85
2.74
2.88
2.67
2.25
2.29
2.36
2.46
2.66
2.41
1.97
1.79
2.05
2.35
2.36
2.43
2.29
1.67
6.12
6.04
5.14
5.48
5.97
5.55
5.03
5.97
6.44
6.01
6.05
6.58
6.81
5.83
1.91
1.88
2.49
1.96
1.77
2.27
2.60
2.55
2.29
2.33
2.02
2.04
2.79
2.11
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
Millions of Admissions
Broadway Season
Broadway Admissions
New York City NYC Suburbs Other U.S. Other Country
PLACE OF RESIDENCE
12 The Broadway League
Musical audiences attracted a larger
portion of tourists than plays.
Locals (theatregoers from New York
City and the suburbs) comprised
48.7% of attendees at plays, but
33.4% at musicals.
Geographic Composition of the Audience by Type of Show
20.0%
13.4%
48.8%
17.8%
33.8%
14.9%
38.7%
12.6%
0%
10%
20%
30%
40%
50%
60%
New York City NYC Suburbs Other U.S. Other Country
Percent of Admissions
Musical Audience Play Audience
PLACE OF RESIDENCE
The Demographics of the Broadway Audience 2022–2023 13
5. Productions “Less Than 4 Months (as of survey date)” included:
1776; A Christmas Carol; A Doll's House; American Buffalo; Bad
Cinderella; Between Riverside and Crazy; Bob Fosse's Dancin’; Cost of Living; Death of a Salesman; Fat Ham; Kimberly Akimbo;
Leopoldstadt; Life of Pi; Macbeth; Paradise Square; Peter Pan Goes Wrong; Pictures From Home; POTUS: Or, Behind Every Great Dumbass
are Seven Women Trying to Keep Him Alive; Shucked; Some Like It Hot; Take Me Out
(return engagement)
; The Collaboration; The Kite
Runner; The Piano Lesson; The Thanksgiving Play;
and
Topdog / Underdog
6. Productions “4–12 Months” included:
& Juliet; A Beautiful Noise, The Neil Diamond Musical; A Strange Loop; Company; Funny Girl; Into
the Woods; Mr. Saturday Night;
and
The Music Man
7. Productions “1–3 Years” included
: Beetlejuice; Hadestown; Harry Potter and the Cursed Child; MJ The Musical; Moulin Rouge! The Musical;
Six;
and
Tina - The Tina Turner Musical
8. Productions “More Than 3 Years” included:
Aladdin; Chicago; Come From Away; Dear Evan Hansen; Hamilton; The Book of Mormon; The
Lion King; The Phantom of the Opera;
and
Wicked
39.6%
21.8%
22.5%
14.5%
16.0%
13.9%
13.2%
12.7%
37.7%
55.0%
46.1%
48.9%
6.8%
9.3%
18.2%
23.8%
0%
20%
40%
60%
80%
100%
Less Than 4 Months 4–12 Months 1–3 Years More Than 3 Years
Percent of Admissions
New York City NYC Suburbs Other U.S. Other Country
Geographic Composition of the Audience by Length of Show’s Run
5-8
PLACE OF RESIDENCE
The geographic composition of the
audience varied depending upon
length of a show’s run, time of year,
and performance time.
Audiences at new shows were more
local than at long-running
productions.
This is not surprising, as it takes time
for people to make travel plans
and/or obtain theatre information.
14 The Broadway League
PLACE OF RESIDENCE
15.0%
26.8%
22.7%
28.4%
12.6%
11.3%
16.4%
16.2%
52.7%
48.1%
47.2%
46.4%
19.8%
13.7%
13.7%
9.2%
0%
20%
40%
60%
80%
100%
Summer Fall Winter Spring
Percent of Admissions
New York City NYC Suburbs Other U.S. Other Country
Geographic Composition of the Audience by Season
Both domestic and international
tourists were more likely to attend in
the summer months.
The Demographics of the Broadway Audience 2022–2023 15
PLACE OF RESIDENCE
15.6%
26.3%
18.9%
19.2%
16.2%
11.8%
19.5%
10.7%
54.7%
39.7%
51.8%
53.5%
13.6%
22.2%
9.7%
16.7%
0%
20%
40%
60%
80%
100%
Weekday Matinee Weekday Evening Weekend Matinee Weekend Evening
Percent of Admissions
New York City NYC Suburbs Other U.S. Other Country
Geographic Composition of the Audience by Performance Time
As far as performance time
preference, New Yorkers and
international visitors were more apt
to attend on a weekday evening;
suburbanites opted for matinees;
and domestic tourists came on
weekends or weekday matinees.
16 The Broadway League
In the 2022–2023 season, 65.4% of
the audience self-identified as
female. Thirty-one percent
identified as male and 3.5%
reported that they were non-binary,
gender fluid, transgender, other
identification, or preferred not to
say.
63.6%
65.9%
66.2%
66.3%
65.1%
67.4%
67.9%
68.3% 68.3%
67.0%
65.9% 65.9%
68.3%
65.4%
36.4%
34.1%
33.8%
33.7%
34.9%
36.3%
32.1%
31.7% 31.7%
33.0%
34.1%
33.4%
31.2%
31.1%
0.7%
0.5%
3.5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Percent of Admissions
Broadway Season
Gender Identity
9
Female Male Non-Binary, Gender Fluid, Transgender, or Other Identification
GENDER IDENTITY
9. In the 2017–2018 season, additional categories were added besides “female” and “male.”
The Demographics of the Broadway Audience 2022–2023 17
In real numbers, these
percentages translated into eight
million attendances by females;
3.8 million attendances by males;
and 430,000 admissions by people
who identified as non-binary,
gender fluid, transgender, other, or
preferred not to say.
7.83
8.08
8.04
7.88
8.16
8.31
7.86
8.34
8.95
8.92
8.75
9.09
10.09
8.03
4.48
4.18
4.11
4.01
4.37
4.02
3.71
3.88
4.15
4.41
4.52
4.61
4.61
3.82
0.09
0.07
0.43
0
2
4
6
8
10
12
14
Millions of Admissions
Broadway Season
Broadway Admissions by Gender Identity
Female Male Non-Binary, Gender Fluid, Transgender, or Other Identification
GENDER IDENTITY
18 The Broadway League
In relation to the United States
population in general, women and
people that identify as non-binary,
gender fluid, transgender, or other
identification were over-represented
in the theatres.
GENDER IDENTITY
Gender Identity
Broadway
Audience
U.S.
Population
10
Audience/
Census Index
Female
65.4% 50.5% 129.5%
Male
31.1% 47.2% 65.9%
Non-Binary, Gender Fluid, Transgender,
or Other Identification
3.5% 2.3% 152.2%
10. Source:
U.S. Bureau of the Census
Broadway Audience vs. U.S. Census
The Demographics of the Broadway Audience 2022–2023 19
Musical audiences skewed even more
female than play audiences.
65.8%
30.6%
3.6%
62.4%
34.5%
3.1%
0%
10%
20%
30%
40%
50%
60%
70%
Female Male Non-Binary, Gender Fluid,
Transgender, or Other
Identification
Percent of Admissions
Gender Identity by Type of Show
Musical Audience Play Audience
GENDER IDENTITY
Musical audiences skewed even more
female than play audiences.
65.8%
30.6%
3.6%
62.4%
34.5%
3.1%
0%
10%
20%
30%
40%
50%
60%
70%
Female Male Non-Binary, Gender Fluid,
Transgender, or Other
Identification
Percent of Admissions
Gender Identity by Type of Show
Musical Audience Play Audience
GENDER IDENTITY
20 The Broadway League
11.5%
12.4%
10.0%
8.9%
10.4%
9.1%
8.7%
8.6%
8.7%
10.9%
12.4%
15.3%
12.0%
11.4%
10.5%
11.6%
11.5%
9.3%
9.1%
11.1%
14.1%
11.4%
12.2%
10.3%
12.2%
12.9%
11.2%
12.2%
15.5%
13.5%
15.8%
13.0%
13.7%
16.2%
16.1%
16.3%
15.6%
16.1%
17.6%
16.0%
17.8%
20.0%
25.2%
25.1%
24.6%
21.5%
21.9%
22.0%
22.3%
20.1%
18.9%
19.4%
19.0%
18.1%
19.8%
23.4%
26.2%
27.1%
26.4%
31.5%
31.2%
27.7%
25.3%
28.7%
28.2%
26.7%
24.3%
23.8%
23.6%
21.0%
11.1%
10.3%
11.7%
15.8%
13.7%
13.9%
13.5%
14.9%
16.4%
16.7%
14.5%
13.9%
15.6%
12.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Percent of Admissions
Broadway Season
Broadway Audience by Age Group
Under 18 18–24 25–34 35–49 50–64 65 or Older
AGE
The average age of the Broadway
theatregoer was 40.4 years.
This was two years younger than the
average age in the 2018–2019
season.
41.2
41.5
42.2
45.0
44.0
43.5
42.5
44.0
44.3
43.8
41.7
40.6
42.3
40.4
25
30
35
40
45
50
Average Age of the Broadway Theatregoer
The Demographics of the Broadway Audience 2022–2023 21
There were 1.4 million admissions by
theatregoers under the age of 18 in
the 2022–2023 season.
There were the fewest number of
seniors in the audiences since the
2008–2009 season.
1.42
1.52
1.21
1.06
1.30
1.12
1.01
1.05
1.14
1.45
1.65
2.11
1.77
1.40
1.29
1.42
1.40
1.11
1.14
1.37
1.63
1.38
1.60
1.37
1.62
1.78
1.65
1.50
1.91
1.66
1.92
1.55
1.73
2.00
1.86
1.99
2.04
2.15
2.34
2.21
2.63
2.46
3.10
3.08
2.99
2.56
2.75
2.71
2.58
2.46
2.48
2.58
2.52
2.50
2.92
2.87
3.23
3.32
3.21
3.74
3.91
3.42
2.93
3.50
3.71
3.55
3.22
3.28
3.49
2.58
1.37
1.26
1.42
1.89
1.72
1.71
1.56
1.82
2.14
2.22
1.92
1.92
2.30
1.47
0
2
4
6
8
10
12
14
Millions of Admissions
Broadway Season
Broadway Admissions by Age Group
Under 18 18–24 25–34 35–49 50–64 65 or Older
AGE
There were 1.4 million admissions by
theatregoers under the age of 18 in
the 2022–2023 season.
There were the fewest number of
seniors in the audiences since the
2008–2009 season.
1.42
1.52
1.21
1.06
1.30
1.12
1.01
1.05
1.14
1.45
1.65
2.11
1.77
1.40
1.29
1.42
1.40
1.11
1.14
1.37
1.63
1.38
1.60
1.37
1.62
1.78
1.65
1.50
1.91
1.66
1.92
1.55
1.73
2.00
1.86
1.99
2.04
2.15
2.34
2.21
2.63
2.46
3.10
3.08
2.99
2.56
2.75
2.71
2.58
2.46
2.48
2.58
2.52
2.50
2.92
2.87
3.23
3.32
3.21
3.74
3.91
3.42
2.93
3.50
3.71
3.55
3.22
3.28
3.49
2.58
1.37
1.26
1.42
1.89
1.72
1.71
1.56
1.82
2.14
2.22
1.92
1.92
2.30
1.47
0
2
4
6
8
10
12
14
Millions of Admissions
Broadway Season
Broadway Admissions by Age Group
Under 18 18–24 25–34 35–49 50–64 65 or Older
AGE
11.5%
12.4%
10.0%
8.9%
10.4%
9.1%
8.7%
8.6%
8.7%
10.9%
12.4%
15.3%
12.0%
11.4%
10.5%
11.6%
11.5%
9.3%
9.1%
11.1%
14.1%
11.4%
12.2%
10.3%
12.2%
12.9%
11.2%
12.2%
15.5%
13.5%
15.8%
13.0%
13.7%
16.2%
16.1%
16.3%
15.6%
16.1%
17.6%
16.0%
17.8%
20.0%
25.2%
25.1%
24.6%
21.5%
21.9%
22.0%
22.3%
20.1%
18.9%
19.4%
19.0%
18.1%
19.8%
23.4%
26.2%
27.1%
26.4%
31.5%
31.2%
27.7%
25.3%
28.7%
28.2%
26.7%
24.3%
23.8%
23.6%
21.0%
11.1%
10.3%
11.7%
15.8%
13.7%
13.9%
13.5%
14.9%
16.4%
16.7%
14.5%
13.9%
15.6%
12.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Percent of Admissions
Broadway Season
Broadway Audience by Age Group
Under 18 18–24 25–34 35–49 50–64 65 or Older
AGE
The average age of the Broadway
theatregoer was 40.4 years.
This was two years younger than the
average age in the 2018–2019
season.
41.2
41.5
42.2
45.0
44.0
43.5
42.5
44.0
44.3
43.8
41.7
40.6
42.3
40.4
25
30
35
40
45
50
Average Age of the Broadway Theatregoer
22 The Broadway League
Kids and teens were least
represented in comparison to the
population of the United States.
This may be due to the cost of
tickets, late hours, or fact that not
all shows are appropriate for
children.
Age Range
Broadway
Audience
U.S.
Population
11
Audience/
Census Index
Under 18
11.4% 22.1% 51.5%
18–24
12.2% 9.1% 134.0%
25–34
20.0% 13.6% 147.2%
35–49
23.4% 19.1% 122.3%
50–64
21.0% 19.2% 109.4%
65 or older
12.0% 16.8% 71.3%
11. Source:
U.S. Bureau of the Census
AGE
Broadway Audience vs. U.S. Census
The Demographics of the Broadway Audience 2022–2023 23
International theatregoers were
younger than domestic patrons. Their
average age was 35.7 years, versus
41.5 years for U.S. residents.
Theatregoers at musicals were
younger than playgoers. The average
age of the musical attendee was 39.8
years, compared to 44.5 years for the
play attendee.
Place of
Residence
Average Age
New York City 39.5
NYC Suburbs 42.5
Other U.S. 42.1
Other Country 35.7
11.9%
12.5%
20.1%
23.6%
20.7%
8.6%
2.6%
8.1%
10.0%
18.9%
21.9%
22.4%
12.5%
6.1%
0%
5%
10%
15%
20%
25%
Under 18 18–24 25–34 35–49 50–64 65–74 75 or Older
Percent of Admissions
Age Ranges by Type of Show
Musical Audience Play Audience
AGE
24 The Broadway League
Twenty-nine percent of
theatregoers were BIPOC
(Black, Indigenous, and
People of Color), the highest
percentage to date.
Looking more closely at the
BIPOC audience, Black
theatregoers represented the
largest percentage increase
from the 2018–2019 season.
RACE / ETHNICITY
12. "Other" category before 2015–2016 season includes Middle Eastern, Mixed Race, and Other.
74.3%
75.4%
73.7%
76.2%
82.5%
77.8% 77.8%
79.4%
79.8%
77.3%
76.8%
74.6%
74.0%
70.6%
6.7%
6.3%
2.4%
3.4%
1.5%
3.2%
3.5%
4.1%
4.4%
3.8%
3.4%
2.9%
3.9%
5.3%
3.7%
3.2%
3.9%
6.1%
4.0%
3.0%
6.6%
6.4%
5.7%
7.3%
8.4%
8.5%
8.6%
8.9%
5.5%
5.7%
8.6%
6.9%
5.7%
6.0%
7.6%
5.9%
6.0%
7.1%
7.1%
8.2%
8.0%
8.8%
0.8%
0.8%
1.2%
1.0%
1.1%
1.9%
1.9%
2.7%
2.3%
2.7%
9.8%
9.4%
11.4%
7.4%
6.3%
4.3%
4.5%
4.2%
4.1%
1.8%
1.6%
1.9%
2.2%
2.6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Percent of Admissions
Broadway Season
Race / Ethnicity of the Broadway Audience
12
White Black Asian Hispanic / Latin Middle Eastern Mixed Race Other
The Demographics of the Broadway Audience 2022–2023 25
In terms of real numbers, 3.6
million attendances were by
BIPOC theatregoers.
0.84
0.77
0.29
0.40
0.19
0.67
0.40
0.49
0.58
0.50
0.45
0.40
0.57
0.65
0.46
0.39
0.47
0.73
0.50
0.80
0.77
0.78
0.75
0.97
1.11
1.17
1.28
1.09
0.68
0.70
1.04
0.82
0.71
0.74
0.88
0.72
0.79
0.95
0.95
1.14
1.17
1.08
0.10
0.10
0.17
0.15
0.14
0.25
0.25
0.37
0.34
0.33
1.21
1.15
1.38
0.88
0.79
0.53
0.51
0.52
0.54
0.24
0.21
0.26
0.32
0.32
0
1
2
3
4
Millions of Admissions
Broadway Season
Broadway Admissions by BIPOC Theatregoers
13
Black Asian Hispanic / Latin Middle Eastern Mixed Race Other
RACE / ETHNICITY
13. "Other" category before 2015–2016 season includes Middle Eastern, Mixed Race, and Other.
In terms of real numbers, 3.6
million attendances were by
BIPOC theatregoers.
In terms of real numbers, 3.6
million attendances were by
BIPOC theatregoers.
0.84
0.77
0.29
0.40
0.19
0.67
0.40
0.49
0.58
0.50
0.45
0.40
0.57
0.65
0.46
0.39
0.47
0.73
0.50
0.80
0.77
0.78
0.75
0.97
1.11
1.17
1.28
1.09
0.68
0.70
1.04
0.82
0.71
0.74
0.88
0.72
0.79
0.95
0.95
1.14
1.17
1.08
0.10
0.10
0.17
0.15
0.14
0.25
0.25
0.37
0.34
0.33
1.21
1.15
1.38
0.88
0.79
0.53
0.51
0.52
0.54
0.24
0.21
0.26
0.32
0.32
0
1
2
3
4
Millions of Admissions
Broadway Season
Broadway Admissions by BIPOC Theatregoers
13
Black Asian Hispanic / Latin Middle Eastern Mixed Race Other
RACE / ETHNICITY
13. "Other" category before 2015–2016 season includes Middle Eastern, Mixed Race, and Other.
26 The Broadway League
Theatregoers from New York
City were more diverse than
attendees from elsewhere.
RACE / ETHNICITY
Race / Ethnicity New York City NYC Suburbs Other U.S. Other Country
Asian
12.0% 10.1% 6.5% 10.8%
Black
8.4% 6.0% 5.2% 1.2%
Hispanic / Latin
10.6% 9.3% 7.1% 10.8%
Middle Eastern
1.3% 0.8% 0.6% 2.0%
Mixed Race
3.3% 2.5% 2.2% 3.2%
Other
2.7% 2.0% 2.2% 3.8%
White
61.6% 69.3% 76.1% 68.2%
Race / Ethnicity
Broadway
Audience
U.S.
Population
14, 15
Audience/
Census Index
Asian
8.9% 6.2% 143.3%
Black
5.3% 11.9% 44.6%
Hispanic / Latin
8.8% 23.8% 37.0%
Mixed Race or Other (non Hispanic)
5.3% 3.4% 156.5%
White (includes Middle Eastern)
71.7% 54.7% 131.0%
In comparison to their respective
proportions in the United States
overall, the mixed race and Asian
segments of the population were
most over-represented in the
Broadway audience.
14. Source:
U.S. Bureau of the Census
15. Census Data includes Middle Eastern and North African People in the “white” category.
Race / Ethnicity of the Broadway Audience vs. U.S. Census
Race / Ethnicity of the Broadway Audience by Place of Residence
Theatregoers from New York
City were more diverse than
attendees from elsewhere.
RACE / ETHNICITY
Race / Ethnicity New York City NYC Suburbs Other U.S. Other Country
Asian
12.0% 10.1% 6.5% 10.8%
Black
8.4% 6.0% 5.2% 1.2%
Hispanic / Latin
10.6% 9.3% 7.1% 10.8%
Middle Eastern
1.3% 0.8% 0.6% 2.0%
Mixed Race
3.3% 2.5% 2.2% 3.2%
Other
2.7% 2.0% 2.2% 3.8%
White
61.6% 69.3% 76.1% 68.2%
Race / Ethnicity
Broadway
Audience
U.S.
Population
14, 15
Audience/
Census Index
Asian
8.9% 6.2% 143.3%
Black
5.3% 11.9% 44.6%
Hispanic / Latin
8.8% 23.8% 37.0%
Mixed Race or Other (non Hispanic)
5.3% 3.4% 156.5%
White (includes Middle Eastern)
71.7% 54.7% 131.0%
In comparison to their respective
proportions in the United States
overall, the mixed race and Asian
segments of the population were
most over-represented in the
Broadway audience.
14. Source:
U.S. Bureau of the Census
15. Census Data includes Middle Eastern and North African People in the “white” category.
Race / Ethnicity of the Broadway Audience vs. U.S. Census
Race / Ethnicity of the Broadway Audience by Place of Residence
The Demographics of the Broadway Audience 2022–2023 27
During the 2022–2023 season,
Black audiences were notably
more prevalent at plays than at
musicals.
RACE / ETHNICITY
70.9%
4.9%
9.0% 9.0%
6.2%
68.1%
8.1%
8.8%
7.6%
7.4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
White Black Asian Hispanic / Latin Middle Eastern /
Mixed Race / Other
Percent of Admissions
Race / Ethnicity by Type of Show
Musical Audience Play Audience
28 The Broadway League
EDUCATION
In the 2022–2023 season,
educational attainment levels of
Broadway theatregoers were higher
than in previous years.
Eighty-six percent of those aged 25
or older had completed college and
43% had completed graduate
school.
7.5%
7.7%
8.8%
7.0%
7.9%
8.5%
9.1%
7.2%
6.8%
6.5%
6.2%
6.1%
5.4%
3.3%
12.7%
12.9%
11.8%
11.1%
9.8%
11.7%
11.4%
10.2%
11.2%
9.3%
10.0%
8.4%
8.6%
6.8%
29.6%
30.0%
30.1%
29.6% 30.4%
30.2%
30.9%
32.8%
32.3%
33.4%
34.7%
34.1%
34.5%
36.9%
8.4%
7.6% 7.4%
8.2%
8.4%
7.2%
6.8%
7.0%
6.6%
6.7%
5.8%
6.1%
6.1%
5.9%
36.0%
36.0%
35.9%
39.3%
39.3%
37.8%
36.0%
38.5%
35.7%
40.3%
39.0%
41.0%
40.8%
43.0%
5.2%
5.8%
6.0%
4.7%
4.8%
4.6%
5.8%
4.3%
5.4%
3.8%
4.3%
4.3%
4.5%
4.1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Percent of Admissions
Broadway Season
Highest Level of Education Completed by Broadway Theatregoers
(Age 25 or Older)
Completed HS or Less Some College Completed College
Some Grad School Completed Grad School Vocational Degree
EDUCATION
Just over eight million admissions
were by college graduates.
0.72
0.72
0.84
0.68
0.80
0.82
0.83
0.70
0.71
0.68
0.62
0.60
0.61
0.31
1.22
1.20
1.13
1.08
0.99
1.13
1.04
1.00
1.16
0.98
1.00
0.83
0.98
0.64
3.02
2.80
2.87
2.88
3.06
2.93
2.82
3.21
3.34
3.51
3.47
3.38
3.91
3.46
0.81
0.71
0.71
0.80
0.85
0.70
0.62
0.68
0.68
0.70
0.58
0.61
0.70
0.55
3.34
3.36
3.42
3.83
3.96
3.67
3.29
3.77
4.01
4.23
3.90
4.06
4.63
4.04
0.50
0.54
0.57
0.46
0.43
0.45
0.53
0.42
0.47
0.40
0.43
0.42
0.51
0.38
0
2
4
6
8
10
12
Millions of Admissions
Broadway Season
Highest Level of Education Completed by Broadway Theatregoers
(Age 25 or Older)
Completed HS or Less Some College Completed College
Some Grad School Completed Grad School Vocational Degree
The Demographics of the Broadway Audience 2022–2023 29
EDUCATION
Just over eight million admissions
were by college graduates.
0.72
0.72
0.84
0.68
0.80
0.82
0.83
0.70
0.71
0.68
0.62
0.60
0.61
0.31
1.22
1.20
1.13
1.08
0.99
1.13
1.04
1.00
1.16
0.98
1.00
0.83
0.98
0.64
3.02
2.80
2.87
2.88
3.06
2.93
2.82
3.21
3.34
3.51
3.47
3.38
3.91
3.46
0.81
0.71
0.71
0.80
0.85
0.70
0.62
0.68
0.68
0.70
0.58
0.61
0.70
0.55
3.34
3.36
3.42
3.83
3.96
3.67
3.29
3.77
4.01
4.23
3.90
4.06
4.63
4.04
0.50
0.54
0.57
0.46
0.43
0.45
0.53
0.42
0.47
0.40
0.43
0.42
0.51
0.38
0
2
4
6
8
10
12
Millions of Admissions
Broadway Season
Highest Level of Education Completed by Broadway Theatregoers
(Age 25 or Older)
Completed HS or Less Some College Completed College
Some Grad School Completed Grad School Vocational Degree
EDUCATION
Just over eight million admissions
were by college graduates.
0.72
0.72
0.84
0.68
0.80
0.82
0.83
0.70
0.71
0.68
0.62
0.60
0.61
0.31
1.22
1.20
1.13
1.08
0.99
1.13
1.04
1.00
1.16
0.98
1.00
0.83
0.98
0.64
3.02
2.80
2.87
2.88
3.06
2.93
2.82
3.21
3.34
3.51
3.47
3.38
3.91
3.46
0.81
0.71
0.71
0.80
0.85
0.70
0.62
0.68
0.68
0.70
0.58
0.61
0.70
0.55
3.34
3.36
3.42
3.83
3.96
3.67
3.29
3.77
4.01
4.23
3.90
4.06
4.63
4.04
0.50
0.54
0.57
0.46
0.43
0.45
0.53
0.42
0.47
0.40
0.43
0.42
0.51
0.38
0
2
4
6
8
10
12
Millions of Admissions
Broadway Season
Highest Level of Education Completed by Broadway Theatregoers
(Age 25 or Older)
Completed HS or Less Some College Completed College
Some Grad School Completed Grad School Vocational Degree
30 The Broadway League
Broadway theatregoers had attained
higher levels of education than the
United States public in general.
16. Source:
U.S. Bureau of the Census
17. “Advanced Education” includes graduate studies and post-college degrees.
Highest Level of Education
Completed (Age 25 or older)
Broadway
Audience
U.S.
Population
16
Audience/
Census Index
Some High School or Less
0.9% 8.8% 10.2%
Completed High School
2.4% 28.5% 8.4%
Some College
6.8% 14.6% 46.6%
Completed College
36.9% 23.4% 157.7%
Advanced Education
17
48.9% 14.2% 344.4%
Vocational Degree
4.1% 10.5% 39.0%
EDUCATION
Broadway Audience vs. U.S. Census
The Demographics of the Broadway Audience 2022–2023 31
0.9%
2.6%
7.0%
37.6%
5.9%
41.8%
4.3%
0.6%
1.3%
5.6%
33.0%
6.2%
50.6%
2.6%
0%
10%
20%
30%
40%
50%
60%
Percent of Admissions
Educational Attainment by Type of Show
(Age 25 or Older)
Musical Audience Play Audience
EDUCATION
Local theatregoers reported having
attained higher levels of education
than tourists.
Theatregoers at plays had
completed more schooling than
those at musicals.
At plays, 89.8% of audience
members held a college degree
and 50.6% held a graduate degree,
compared to 85.3% and 41.8% at
musicals.
Place of Residence
Broadway
Theatregoers
New York City 89.5%
NYC Suburbs 88.2%
Other U.S. 86.6%
Other Country 75.3%
Theatregoers Holding a College Degree
(Age 25 or Older)
32 The Broadway League
The average annual household
income of the Broadway theatregoer
was approximately $271,277.
Adjusted for inflation, this was
$37,000 less than in 2019.
6.5%
6.9%
10.6%
11.2%
17.1%
20.0%
10.4%
6.3%
5.0%
1.8%
4.2%
Annual Household Income of the Broadway Audience
Less than $25,000
$25,000 – $49,999
$50,000 – $74,999
$75,000 – $99,999
$100,000 – $149,999
$150,000 – $249,999
$250,000 – $349,999
$350,000 – $499,999
$500,000 – $749,999
$750,000 – $999,999
$1,000,000 or More
ANNUAL HOUSEHOLD INCOME
The Demographics of the Broadway Audience 2022–2023 33
(unadjusted for inflation)
ANNUAL HOUSEHOLD INCOME
18. Income question was not asked in 2014–2015.
9.0%
8.7%
7.9%
8.6%
10.1%
12.2%
8.9%
8.4%
8.0%
8.2%
7.0%
6.5%
9.8%
9.2%
9.0%
7.9%
10.2%
12.1%
11.1%
8.9%
8.7%
8.3%
8.2%
6.9%
12.8%
12.2%
13.1%
12.5%
13.4%
14.0%
13.6%
11.7%
12.6%
10.8%
11.0%
10.6%
14.8%
13.0%
13.0%
12.7%
13.6%
13.4%
13.4%
12.1%
12.3%
11.5%
11.2%
11.2%
16.4%
19.6%
17.7%
16.7%
19.3%
18.6%
18.5%
18.1%
17.9%
17.8%
18.7%
17.1%
30.4%
16.7%
18.0%
19.2%
17.7%
14.6%
17.1%
18.9%
18.6%
18.7%
20.1%
20.0%
3.9%
10.7%
11.0%
12.0%
8.4%
8.6%
10.5%
11.8%
11.8%
13.2%
13.6%
16.7%
3.4%
9.9%
10.3%
10.4%
7.3%
6.4%
7.0%
10.1%
10.1%
11.5%
10.4%
11.0%
0%
20%
40%
60%
80%
100%
Percent of Admissions
Broadway Season
Annual Household Income of the Broadway Audience
18
Less than $25,000 $25,000 – $49,999 $50,000 – $74,999 $75,000 – $99,999
$100,000 – $149,999 $150,000 – $249,999 $250,000 – $499,999
$500,000 or More
Eleven percent of respondents said
that their annual household income
was above $500,000 and 4%
reported $1,000,000 or more.
(unadjusted for inflation)
ANNUAL HOUSEHOLD INCOME
18. Income question was not asked in 2014–2015.
9.0%
8.7%
7.9%
8.6%
10.1%
12.2%
8.9%
8.4%
8.0%
8.2%
7.0%
6.5%
9.8%
9.2%
9.0%
7.9%
10.2%
12.1%
11.1%
8.9%
8.7%
8.3%
8.2%
6.9%
12.8%
12.2%
13.1%
12.5%
13.4%
14.0%
13.6%
11.7%
12.6%
10.8%
11.0%
10.6%
14.8%
13.0%
13.0%
12.7%
13.6%
13.4%
13.4%
12.1%
12.3%
11.5%
11.2%
11.2%
16.4%
19.6%
17.7%
16.7%
19.3%
18.6%
18.5%
18.1%
17.9%
17.8%
18.7%
17.1%
30.4%
16.7%
18.0%
19.2%
17.7%
14.6%
17.1%
18.9%
18.6%
18.7%
20.1%
20.0%
3.9%
10.7%
11.0%
12.0%
8.4%
8.6%
10.5%
11.8%
11.8%
13.2%
13.6%
16.7%
3.4%
9.9%
10.3%
10.4%
7.3%
6.4%
7.0%
10.1%
10.1%
11.5%
10.4%
11.0%
0%
20%
40%
60%
80%
100%
Percent of Admissions
Broadway Season
Annual Household Income of the Broadway Audience
18
Less than $25,000 $25,000 – $49,999 $50,000 – $74,999 $75,000 – $99,999
$100,000 – $149,999 $150,000 – $249,999 $250,000 – $499,999 $500,000 or More
Eleven percent of respondents said
that their annual household income
was above $500,000 and 4%
reported $1,000,000 or more.
34 The Broadway League
Theatregoers from the suburbs of
New York City continued to report
higher annual household income
levels than theatregoers from other
places.
Broadway theatregoers were more
affluent than the United States
population in general. Twenty-eight
percent of the audience reported an
average annual household income of
$250,000 or above, compared to
seven percent of the U.S. population.
Annual Household
Income
Broadway
Audience
U.S.
Population
19
Audience/
Census Index
Less than $25,000 6.5% 17.4% 37.3%
$25,000 – $49,999 6.9% 18.8% 36.8%
$50,000 – $74,999 10.6% 16.2% 65.5%
$75,000 – $99,999 11.2% 11.9% 94.4%
$100,000 – $149,999 17.1% 15.9% 107.6%
$150,000 – $249,000 20.0% 12.9% 155.0%
$250,000 or more 27.7% 7.0% 395.7%
19. Source:
U.S. Bureau of the Census
ANNUAL HOUSEHOLD INCOME
Place of
Residence
Average Annual
Household Income
New York City
$251,986
NYC Suburbs
$294,224
Other U.S.
$287,639
Other Country
$224,425
Annual Household Income of the
Broadway Theatregoer
Broadway Audience vs. U.S. Census
The Demographics of the Broadway Audience 2022–2023 35
13.9%
10.8%
11.2%
16.8%
19.7%
10.4%
6.3%
6.8%
4.1%
10.2%
9.2%
11.1%
18.9%
21.7%
10.7%
6.1%
7.0%
5.1%
0%
5%
10%
15%
20%
25%
Percent of Admissions
Annual Household Income by Type of Show
Musical Audience Play Audience
ANNUAL HOUSEHOLD INCOME
Playgoers were reportedly more
affluent than musical attendees. They
reported average annual household
incomes of $292,835 and $268,023,
respectively.
13.9%
10.8%
11.2%
16.8%
19.7%
10.4%
6.3%
6.8%
4.1%
10.2%
9.2%
11.1%
18.9%
21.7%
10.7%
6.1%
7.0%
5.1%
0%
5%
10%
15%
20%
25%
Percent of Admissions
Annual Household Income by Type of Show
Musical Audience Play Audience
ANNUAL HOUSEHOLD INCOME
Playgoers were reportedly more
affluent than musical attendees. They
reported average annual household
incomes of $292,835 and $268,023,
respectively.
36 The Broadway League
The average Broadway
theatregoer attended four shows
in the prior 12 months.
The core group of dedicated fans
who attended 15 or more
performances in the past year
comprised only 4.9% of all
theatregoers but accounted for
30.2% of all theatre visits. This
represented 3.7 million
attendances by 148,000 people.
Theatregoers who lived closer to
the theatres attended Broadway
more frequently than those who
lived farther away. Those from
New York City reported having
seen an average of seven shows
in the past year; those from the
NYC suburbs, five; and tourists,
three.
*estimated
Number of Shows
Seen in Past Year
Percent of
Theatregoers
Percent of
Theatre Visits
1
44.6% 11.0%
2–4
33.7% 24.9%
5–9
12.7% 21.9%
10–14
4.1% 12.1%
15–24
2.4% 11.8%
25 or more
2.5% 18.4%
Number of Shows
Seen in Past Year
Number of
Theatregoers*
Number of
Theatre Visits*
1
1,346,705 1,346,705
2–4
1,017,578 3,052,733
5–9
383,479 2,684,351
10–14
123,800 1,485,603
15–24
72,468 1,449,369
25 or more
75,488 2,264,638
FREQUENCY OF ATTENDANCE
Residence of
Theatregoer
Average Number of
Shows Seen in Past Year
New York City 7.4
NYC Suburbs 5.1
Other U.S. 3.1
Other Country 2.3
The Demographics of the Broadway Audience 2022–2023 37
There was a noticeable drop in
attendance for playgoers. On
average, theatregoers at plays
reported having seen 5.5 shows in
the past year, down from 6.8
shows in the 2018–2019 season.
On the other hand, musical
attendance was similar. At musicals,
the average attendee saw 4.0
shows in the past season, compared
to 3.9 shows in the 2018–2019
season.
In general, the frequent theatregoer
(who saw at least 10 shows in the
past year) was older, more
educated, and wealthier than the
less frequent theatregoer.
Number of Shows Seen
in Past Year
Average Age
1–4 39.5 years
5–9 43.2 years
10 or more 44.3 years
Type of Attendee
Average Number of Shows
Seen in Past Year
Musical Attendee 4.0
Play Attendee 5.5
FREQUENCY OF ATTENDANCE
Profile of the Frequent Theatregoer
(10 or more shows per year)
• Saw 20 Shows in the Past Year
• 51% Live in New York City
• Average Age of 44.3 Years Old
• Average Annual Household Income of $275,891
• Female
• White
• Paid $128.10 Per Ticket
38 The Broadway League
The average decision-maker when it
came to purchasing Broadway tickets
was female, 42 years old, well-
educated, white, and a regular
theatregoer.
Fifty-four percent of female
respondents said they made the buying
decision, as opposed to 45% of male
respondents.
Similarly, 28% of male respondents
said their spouse made the decision,
compared to 8% of women in the
audience.
MAKING THE PURCHASING DECISION
Decision-Maker Female Male
Non-Binary, Gender Fluid,
Transgender, or Other
Self 54.2% 45.4% 43.7%
Friend 11.3% 7.6% 10.2%
Parent 9.9% 8.7% 15.3%
Spouse/Partner 8.4% 27.7% 11.6%
Child 6.6% 4.3% 2.2%
Sibling(s)/Other Relative(s) 5.3% 3.2% 3.7%
Someone Else 1.3% 0.9% 3.9%
Group Leader 1.1% 1.0% 3.9%
Teacher 1.0% 0.6% 1.9%
Business Associate 0.6% 0.4% 2.5%
Part of Subscription 0.3% 0.3% 1.0%
Profile of the Typical Decision-Maker
• Female
• 42.1 Years Old
• Attended 5 Broadway Performances in the Past
Year
• Completed College
• White
The Demographics of the Broadway Audience 2022–2023 39
Motivating Factor for Show Selection Total
Decision
Maker
Like the Music 29.2% 32.2%
Personal Recommendation 28.2% 24.2%
Saw the Movie 21.2% 20.9%
To See Particular Performer in Show 20.9% 23.9%
Saw Show Before 12.9% 14.8%
It Received Tony Awards® or Nominations 10.6% 11.9%
Read Articles About the Show 9.3% 10.9%
Critics’ Review 9.0% 10.0%
Like the Author 8.9% 10.7%
Instagram 6.3% 7.3%
Received or Found a Discount 4.3% 4.9%
Internet Advertisement 3.5% 3.9%
Saw Scene of Show on Tony Awards® Telecast 3.2% 3.7%
TV Advertisement 3.0% 2.9%
On TKTS Board 2.8% 2.7%
Facebook 2.3% 2.5%
Saw Interview on Television 2.2% 2.6%
Outdoor Advertisement (Billboard) 1.9% 2.0%
Customer Review (Yelp, TripAdvisor, etc.) 1.7% 1.7%
Twitter 1.5% 1.8%
Print Advertisement 1.4% 1.5%
Heard Interview on Radio 1.2% 1.3%
Received an E-mail About the Show 1.1% 1.5%
MOTIVATING FACTORS
40 The Broadway League
Motivating Factor for Show Selection New York City NYC Suburbs Other U.S.
Other
Country
Like the Music 23.2% 28.0% 33.0% 27.4%
Personal Recommendation 30.8% 27.1% 28.3% 25.6%
Saw the Movie 15.1% 18.3% 22.9% 26.1%
To See Particular Performer in Show 24.7% 17.7% 22.4% 14.6%
Saw Show Before 13.8% 14.5% 14.1% 7.3%
It Received Tony Awards® or Nominations 11.7% 9.5% 11.1% 8.9%
Read Articles About the Show 10.1% 7.9% 9.8% 7.6%
Critics’ Review 11.2% 7.0% 8.7% 8.2%
Like the Author 11.1% 8.6% 8.6% 6.9%
Instagram 8.5% 6.6% 5.3% 6.0%
Received or Found a Discount 8.7% 6.0% 2.1% 3.2%
Internet Advertisement 3.2% 4.2% 3.3% 3.7%
Saw Scene of Show on Tony Awards® Telecast 3.4% 3.1% 3.6% 1.7%
TV Advertisement 4.3% 5.5% 2.0% 1.9%
On TKTS Board 2.3% 2.0% 2.7% 4.6%
Facebook 2.2% 2.7% 2.4% 1.8%
Saw Interview on Television 2.4% 2.1% 2.3% 1.5%
Outdoor Advertisement (Billboard) 1.8% 1.6% 1.8% 2.6%
Customer Review (Yelp, TripAdvisor, etc.) 1.7% 1.7% 1.4% 2.2%
Twitter 1.8% 1.5% 1.2% 2.1%
Print Advertisement 1.6% 1.4% 1.1% 1.9%
Heard Interview on Radio 1.3% 1.7% 1.2% 0.7%
Received an E-mail About the Show 2.3% 1.5% 0.8% 0.5%
MOTIVATING FACTORS
The Demographics of the Broadway Audience 2022–2023 41
Motivating Factor for Show Selection
Less Than 25
Years Old
25–49 Years
Old
50 Years or
Older
Like the Music 34.6% 28.7% 26.6%
Personal Recommendation 28.6% 27.9% 28.3%
Saw the Movie 26.1% 23.4% 14.9%
To See Particular Performer in Show 18.1% 21.0% 22.6%
Saw Show Before 10.2% 13.6% 13.8%
It Received Tony Awards® or Nominations 10.1% 10.6% 11.0%
Read Articles About the Show 7.7% 7.6% 12.2%
Critics’ Review 5.1% 8.3% 12.3%
Like the Author 8.2% 8.3% 9.8%
Instagram 13.3% 6.5% 1.6%
Received or Found a Discount 4.4% 5.0% 3.2%
Internet Advertisement 5.4% 3.3% 2.6%
Saw Scene of Show on Tony Awards® Telecast 3.8% 2.6% 3.6%
TV Advertisement 3.3% 2.6% 3.2%
On TKTS Board 2.9% 2.6% 3.0%
Facebook 2.1% 2.5% 2.1%
Saw Interview on Television 1.3% 1.8% 3.3%
Outdoor Advertisement (Billboard) 3.6% 1.7% 1.0%
Customer Review (Yelp, TripAdvisor, etc.) 1.6% 1.7% 1.6%
Twitter 2.8% 1.8% 0.4%
Print Advertisement 1.2% 1.2% 1.8%
Heard Interview on Radio 1.1% 1.0% 1.5%
Received an E-Mail About the Show 0.8% 1.2% 1.3%
MOTIVATING FACTORS
42 The Broadway League
Thirty-nine percent of respondents said
they purchased their tickets online.
Another 20% said they went to the box
office in person.
METHOD OF TICKET PURCHASE
38.8%
20.4%
8.8%
5.1%
3.4%
3.1%
2.5%
1.8%
0.9%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Percent of Admissions
Method of Ticket Purchase
Method of Ticket Purchase
The Demographics of the Broadway Audience 2022–2023 43
Method of Ticket Purchase New York City NYC Suburbs Other U.S. Other Country
Online (website or app) 34.5% 32.6% 46.7% 34.8%
Box Office 16.0% 19.0% 11.1% 30.1%
TKTS Booth 3.6% 5.5% 7.9% 12.2%
Bought through TDF 9.5% 6.5% 5.3% 3.0%
Part of a Group Sale 4.6% 2.9% 4.7% 1.9%
Lottery / Rush Tickets 5.8% 4.8% 2.3% 2.5%
Telephone 1.6% 2.6% 2.7% 2.6%
Broker or Reseller 1.2% 2.4% 1.1% 2.4%
Hotel Concierge 0.0% 2.4% 0.4% 1.3%
METHOD OF TICKET PURCHASE
Theatregoers from other countries were
more likely to purchase their tickets in
person at the box office or at the TKTS
booth than those from the United
States.
44 The Broadway League
In the 2022–2023 season,
theatregoers were less likely to have
planned in advance than in the
2018–2019 season.
Although same-day purchases were
down, purchases between one and
30 days showed an increase and
purchases made over one month in
advance fell.
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Percent of Admissions
Broadway Season
Date of Ticket Purchase
Same Day as Performance Less Than 1 Week in Advance
1–4 Weeks in Advance
More Than 1 Month in Advance
DATE OF TICKET PURCHASE
The average theatergoer reported
having bought tickets 34 days in
advance, down from 47 days in the
2018–2019 season.
The Demographics of the Broadway Audience 2022–2023 45
Domestic tourists planned farther
ahead than local theatregoers and
visitors from other countries.
International tourists were more
likely to purchase on the same day of
the show than other theatregoers.
Perhaps they wait until arrival due to
lack of awareness of shows or
purchase methods in foreign
countries.
Date of Ticket Purchase Total
New York
City
NYC
Suburbs
Other U.S.
Other
Country
Same Day as Performance
15.9%
14.5% 8.4% 14.6% 27.8%
Less Than 1 Week in Advance
18.5%
25.2% 19.4% 14.3% 20.9%
1–2 Weeks in Advance
12.8%
18.0% 14.5% 11.3% 9.2%
2–4 Weeks in Advance
15.1%
17.6% 16.2% 15.0% 11.5%
1–2 Months in Advance
21.0%
16.6% 25.6% 23.4% 15.6%
2–4 Months in Advance
11.9%
5.7% 11.4% 15.7% 9.7%
4–6 Months in Advance
3.5%
1.7% 2.8% 4.3% 3.9%
More Than 6 Months in Advance
1.3%
0.7% 1.7% 1.3% 1.4%
DATE OF TICKET PURCHASE
Residence of
Theatregoer
Average Number of Days
Before Performance
New York City 24
NYC Suburbs 36
Other U.S. 39
Other Country 29
Date of Ticket Purchase
46 The Broadway League
Source Total
Decision
Maker
Broadway.com 29.5% 32.6%
Google 26.4% 26.4%
Ticketmaster.com 23.9% 23.8%
Personal Recommendation 20.8% 21.3%
Instagram 18.3% 20.1%
The New York Times 18.2% 19.5%
Playbill.com 17.3% 21.0%
TodayTix 17.0% 20.6%
TKTS 15.9% 18.3%
Telecharge.com 13.4% 16.4%
BroadwayWorld.com 12.8% 15.4%
Facebook 10.2% 11.5%
Broadway Direct 8.5% 9.5%
TDF 7.7% 9.3%
BroadwayBox.com 6.7% 7.8%
Twitter 6.0% 7.0%
Television 5.3% 5.1%
Broadway.org 5.1% 5.9%
Theatermania.com 4.9% 6.1%
The New Yorker 4.4% 4.8%
Time Out New York 4.1% 5.0%
Radio 2.6% 2.4%
New York Magazine 2.5% 2.5%
The New York Post 2.3% 2.4%
Wall Street Journal 2.2% 2.3%
SOURCES OF THEATRE INFORMATION
When looking for theatre
information, people turned to
multiple places. The most
commonly reported sources were
Broadway.com, Google, and
Ticketmaster.com.
Twenty-one percent of
respondents also said they relied
on personal recommendations.
The Demographics of the Broadway Audience 2022–2023 47
Source Female Male
Non-Binary, Gender Fluid,
Transgender, or Other
Broadway.com 31.0% 26.6% 28.4%
Google 25.6% 28.4% 26.8%
Ticketmaster.com 25.4% 20.7% 19.1%
Personal Recommendation 21.3% 20.1% 21.7%
Instagram 19.1% 15.6% 30.7%
The New York Times 17.6% 20.4% 15.9%
Playbill.com 17.3% 18.0% 23.9%
TodayTix 16.9% 15.9% 20.1%
TKTS 16.2% 15.7% 16.9%
Telecharge.com 13.6% 12.9% 13.6%
BroadwayWorld.com 12.7% 12.5% 16.5%
Facebook 9.8% 10.8% 14.2%
Broadway Direct 8.8% 8.0% 6.8%
TDF 7.6% 7.9% 9.2%
BroadwayBox.com 6.9% 6.1% 7.7%
Twitter 5.1% 7.4% 13.8%
Television 5.0% 5.6% 6.7%
Broadway.org 5.0% 5.0% 8.0%
Theatermania.com 4.6% 5.0% 10.1%
The New Yorker 4.1% 4.9% 6.4%
Time Out New York 4.0% 4.2% 5.0%
Radio 2.4% 2.5% 5.4%
New York Magazine 2.4% 2.6% 1.5%
The New York Post 1.9% 2.9% 4.4%
Wall Street Journal 1.8% 2.8% 2.7%
SOURCES OF THEATRE INFORMATION
48 The Broadway League
Source New York City NYC Suburbs Other U.S. Other Country
Broadway.com 25.4% 27.9% 34.6% 21.8%
Google 22.1% 20.0% 27.2% 34.4%
Ticketmaster.com 21.4% 32.6% 23.9% 20.5%
Personal Recommendation 29.0% 24.8% 18.9% 12.2%
Instagram 26.0% 19.1% 15.5% 15.5%
The New York Times 31.8% 19.6% 15.7% 6.5%
Playbill.com 25.7% 19.6% 16.5% 7.3%
TodayTix 32.4% 21.0% 11.2% 10.6%
TKTS 21.0% 17.4% 13.7% 14.4%
Telecharge.com 19.8% 21.4% 11.5% 3.8%
BroadwayWorld.com 15.9% 13.5% 12.6% 9.0%
Facebook 10.4% 11.7% 11.1% 6.2%
Broadway Direct 10.7% 11.6% 7.6% 5.8%
TDF 18.3% 13.6% 3.4% 1.4%
BroadwayBox.com 6.4% 9.2% 6.9% 4.3%
Twitter 8.4% 6.6% 5.0% 5.3%
Television 7.0% 8.3% 4.6% 2.5%
Broadway.org 4.3% 4.5% 6.0% 4.2%
Theatermania.com 8.3% 7.7% 3.7% 1.5%
The New Yorker 9.3% 3.3% 3.4% 1.7%
Time Out New York 8.5% 4.5% 2.5% 2.7%
Radio 3.3% 5.7% 2.1% 0.9%
New York Magazine 5.4% 2.8% 1.6% 0.8%
The New York Post 3.3% 3.0% 1.8% 1.8%
Wall Street Journal 3.3% 2.1% 2.2% 0.6%
SOURCES OF THEATRE INFORMATION
Source Less Than 25 Years Old 25–49 Years Old 50 Years or Older
Broadway.com 30.3% 29.4% 29.2%
Google 30.9% 29.8% 19.1%
Ticketmaster.com 26.1% 24.0% 22.6%
Personal Recommendation 15.7% 19.7% 25.5%
Instagram 30.8% 21.5% 6.7%
The New York Times 12.4% 13.9% 27.3%
Playbill.com 19.9% 17.6% 15.6%
TodayTix 15.9% 21.7% 12.1%
TKTS 13.4% 16.2% 17.3%
Telecharge.com 9.6% 13.2% 16.0%
BroadwayWorld.com 16.5% 13.3% 9.8%
Facebook 8.3% 10.8% 10.6%
Broadway Direct 7.8% 8.7% 8.5%
TDF 4.2% 7.0% 10.8%
BroadwayBox.com 5.6% 4.9% 9.7%
Twitter 9.4% 6.8% 3.0%
Television 4.8% 3.5% 7.8%
Broadway.org 5.8% 4.6% 5.4%
Theatermania.com 4.4% 4.3% 5.9%
The New Yorker 2.3% 3.1% 7.3%
Time Out New York 2.1% 4.8% 4.7%
Radio 2.6% 1.9% 3.5%
New York Magazine 1.4% 1.9% 3.8%
The New York Post 3.4% 1.9% 2.1%
Wall Street Journal 1.9% 1.3% 3.4%
SOURCES OF THEATRE INFORMATION
The Demographics of the Broadway Audience 2022–2023 49
Source Less Than 25 Years Old 25–49 Years Old 50 Years or Older
Broadway.com 30.3% 29.4% 29.2%
Google 30.9% 29.8% 19.1%
Ticketmaster.com 26.1% 24.0% 22.6%
Personal Recommendation 15.7% 19.7% 25.5%
Instagram 30.8% 21.5% 6.7%
The New York Times 12.4% 13.9% 27.3%
Playbill.com 19.9% 17.6% 15.6%
TodayTix 15.9% 21.7% 12.1%
TKTS 13.4% 16.2% 17.3%
Telecharge.com 9.6% 13.2% 16.0%
BroadwayWorld.com 16.5% 13.3% 9.8%
Facebook 8.3% 10.8% 10.6%
Broadway Direct 7.8% 8.7% 8.5%
TDF 4.2% 7.0% 10.8%
BroadwayBox.com 5.6% 4.9% 9.7%
Twitter 9.4% 6.8% 3.0%
Television 4.8% 3.5% 7.8%
Broadway.org 5.8% 4.6% 5.4%
Theatermania.com 4.4% 4.3% 5.9%
The New Yorker 2.3% 3.1% 7.3%
Time Out New York 2.1% 4.8% 4.7%
Radio 2.6% 1.9% 3.5%
New York Magazine 1.4% 1.9% 3.8%
The New York Post 3.4% 1.9% 2.1%
Wall Street Journal 1.9% 1.3% 3.4%
SOURCES OF THEATRE INFORMATION
50 The Broadway League
METHOD OF TRANSPORTATION
37.2%
24.0%
15.6%
7.3%
5.7%
3.6%
2.5%
1.8%
0.9%
0.8%
0.7%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Percent of Admissions
Method of Transportation
Method of Transportation to the Theatre
Sixty-one percent of respondents
said they traveled to the theatre
either on foot or by subway.
The Demographics of the Broadway Audience 2022–2023 51
New York City dwellers were most likely
to take a subway to the theatre.
Suburbanites were most likely to drive in
a personal car or take a commuter train.
Both domestic and international tourists
were more likely to walk.
METHOD OF TRANSPORTATION
Method of Transportation New York City NYC Suburbs Other U.S. Other Country
On Foot 16.1% 3.8% 46.8% 62.5%
Subway 58.3% 9.5% 13.0% 22.9%
Personal Car 10.5% 46.1% 13.9% 2.8%
Commuter Train 1.2% 24.2% 7.6% 1.1%
Car Service or Ride Share 6.6% 3.0% 6.8% 3.4%
NYC Taxi 4.1% 1.3% 3.5% 4.9%
Long Distance Train
0.3% 1.9% 4.5% 0.5%
NJ Transit Bus
0.0% 7.5% 1.3% 0.8%
NYC Bus 2.4% 0.9% 0.4% 0.5%
Tour Bus 0.3% 0.5% 1.3% 0.4%
Long Distance Bus
n/a 1.2% 1.0% 0.3%
52 The Broadway League
The majority of theatregoers attended
with family or friends.
Men were more likely than women to
attend with a spouse, whereas women
were more likely than men to attend
with friends or other family members.
THEATREGOING COMPANIONS
Theatregoing Companions Total Female Male
Non-Binary, Gender
Fluid, Transgender,
or Other
On My Own 8.5% 7.4% 10.6% 12.4%
Friend(s) 23.1% 25.7% 17.3% 25.6%
Spouse/Partner 40.3% 32.7% 57.0% 27.2%
Parent(s) 20.7% 22.8% 15.6% 30.1%
Child or Children 17.1% 18.7% 14.9% 6.8%
Grandparent(s) 2.1% 2.4% 1.2% 5.5%
Grandchildren 1.5% 1.7% 1.3% 1.1%
Sibling(s)/Other Relative(s) 13.8% 15.0% 10.8% 16.8%
Business Associate(s)/Client(s) 0.8% 0.7% 0.7% 1.9%
Tour Group 0.5% 0.4% 0.6% 2.9%
School Group 1.6% 1.7% 1.2% 2.8%
Other Organized Group 0.8% 0.7% 0.7% 3.3%
The Demographics of the Broadway Audience 2022–2023 53
Younger theatregoers were more likely
to attend with family or school groups.
THEATREGOING COMPANIONS
Theatregoing Companions Under 18 18–34 35–49 50–64 65 or Older
On My Own
1.6% 10.6% 9.0% 8.0% 9.1%
Friend(s)
13.2% 28.0% 20.9% 22.7% 23.4%
Spouse/Partner
2.0% 33.2% 48.8% 52.8% 55.5%
Parent(s)
76.1% 27.4% 10.5% 4.4% 0.7%
Child or Children
1.7% 2.0% 34.6% 28.6% 16.8%
Grandparent(s)
10.3% 1.8% 1.0% 0.5% 0.6%
Grandchildren
0.0% 0.0% 0.1% 1.0% 10.0%
Sibling(s)/Other Relative(s)
37.4% 16.9% 8.1% 7.3% 6.1%
Business Associate(s)/Client(s)
0.0% 1.1% 1.1% 0.6% 0.3%
Tour Group
1.8% 0.5% 0.4% 0.3% 0.3%
School Group
7.6% 1.4% 0.7% 0.7% 0.1%
Other Organized Group
1.5% 0.6% 0.8% 0.7% 0.6%
54 The Broadway League
Respondents reported having paid an
average of $161.20 per ticket to their
Broadway shows. This amount was
significantly higher than box office
statistics, where the paid face value
of a ticket averaged $128.43.
This was likely due to broker or
service fees, which are not included
in box office reports.
The average reported cost for a play
was $130.00 and that of a musical,
$165.90.
PAYING FOR TICKETS
Residence of Audience Average Paid Admission
New York City $130.70
NYC Suburbs $151.00
Other U.S. $182.80
Other Country $144.30
Domestic tourists reported to have
paid more than other theatregoers,
whereas New York City residents paid
least.
Perhaps this was because domestic
tourists were more likely than others
to buy online through sellers with
additional charges, whereas
international visitors were most likely
to go to the box offices in person
(therefore avoiding service fees).
Furthermore, local theatregoers may
have been more aware of discount
opportunities.
Respondents reported having paid an
average of $161.20 per ticket to their
Broadway shows. This amount was
significantly higher than box office
statistics, where the paid face value
of a ticket averaged $128.43.
This was likely due to broker or
service fees, which are not included
in box office reports.
The average reported cost for a play
was $130.00 and that of a musical,
$165.90.
PAYING FOR TICKETS
Residence of Audience Average Paid Admission
New York City $130.70
NYC Suburbs $151.00
Other U.S. $182.80
Other Country $144.30
Domestic tourists reported to have
paid more than other theatregoers,
whereas New York City residents paid
least.
Perhaps this was because domestic
tourists were more likely than others
to buy online through sellers with
additional charges, whereas
international visitors were most likely
to go to the box offices in person
(therefore avoiding service fees).
Furthermore, local theatregoers may
have been more aware of discount
opportunities.
The Demographics of the Broadway Audience 2022–2023 55
The average Broadway theatregoer
first attended a Broadway show (in
New York City or on tour) at age 19.
This was three years younger than
the reported age in the 2018–2019
season.
AGE OF FIRST BROADWAY SHOW
Residence of Audience
Average Age for First
Broadway Show
New York City 14.6
NYC Suburbs 14.1
Other U.S. 19.9
Other Country 25.8
56 The Broadway League
Ninety-five percent of respondents
said they were likely to attend
another show in the future.
Forty-two percent said they plan to
see that show within the next three
months.
LIKELIHOOD OF FUTURE ATTENDANCE
Likelihood to See Another Show Total
Yes, within 3 months
41.6%
Yes, in 3 – 6 months
13.8%
Yes, in 6 – 12 months
17.6%
Yes, but not until at least a year from now
21.6%
No, not likely
5.4%
The Demographics of the Broadway Audience 2022–2023 57
Twenty percent of respondents
worked in New York City.
Of those, two-thirds reported being
in the office full time.
WORKING IN NEW YORK CITY
Days Per Week in NYC for Work Total
1
8.3%
2
8.6%
3
9.1%
4
8.4%
5 (or more)
65.6%
Twenty percent of respondents
worked in New York City.
Of those, two-thirds reported being
in the office full time.
WORKING IN NEW YORK CITY
Days Per Week in NYC for Work Total
1
8.3%
2
8.6%
3
9.1%
4
8.4%
5 (or more)
65.6%
APPENDICES
60 The Broadway League
METHODOLOGY
From June 2022 through May 2023,
the League’s Research Department
administered surveys at 50 different
productions at 100 individual
performance times.
We selected performances on a
quarterly basis to represent what
Broadway was offering that season (a
proportionate number of musicals
versus plays; revivals versus original
works; new productions versus long-
running shows; weekday versus
weekend; and evening versus
matinee).
In total, we distributed 25,624 paper
questionnaires in person and 14,765
were returned, representing a 58%
rate of return.
Audiences were also able to complete
the survey online via a QR code at
these performances. Furthermore,
audiences at other shows could take
the survey when they logged onto a
theatre’s WIFI. These electronic
surveys added another 3,734
responses, bringing the total to
18,499.
We tabulated the completed
questionnaires and weighted the
data based upon the actual paid
attendance for each show.
Totals in some charts may not add up
exactly to 100%, due to rounding.
The following shows were surveyed in
person:
1776; & Juliet; A Beautiful Noise, The Neil
Diamond Musical; A Christmas Carol; A
Doll's House; A Strange Loop; Aladdin;
American Buffalo; Bad Cinderella;
Beetlejuice; Between Riverside and Crazy;
Bob Fosse's Dancin’; Chicago; Come From
Away; Company; Cost of Living; Dear Evan
Hansen; Death of a Salesman; Fat Ham;
Funny Girl; Hadestown; Hamilton; Harry
Potter and the Cursed Child; Into the
Woods; Kimberly Akimbo; Leopoldstadt; Life
of Pi; Macbeth; MJ The Musical; Moulin
Rouge! The Musical; Mr. Saturday Night;
Paradise Square; Peter Pan Goes Wrong;
Pictures From Home; POTUS: Or, Behind
Every Great Dumbass are Seven Women
Trying to Keep Him Alive; Shucked; Six;
Some Like It Hot; Take Me Out
(return
engagement)
; The Book of Mormon; The
Collaboration; The Kite Runner; The Lion
King; The Music Man; The Phantom of the
Opera; The Piano Lesson; The Thanksgiving
Play; Tina - The Tina Turner Musical;
Topdog / Underdog; Wicked
The Demographics of the Broadway Audience 2022–2023 61
New Productions:
•
& Juliet
•
1776
•
A Beautiful Noise, The Neil Diamond Musical
•
A Christmas Carol
•
A Doll's House
•
Ain't No Mo'
•
Almost Famous
•
Bad Cinderella
•
Between Riverside and Crazy
•
Bob Fosse's Dancin'
•
Camelot
•
Cost of Living
•
Death of a Salesman
•
Fat Ham
•
Good Night, Oscar
•
Grey House
(previews)
•
Into the Woods
•
Jonas Brothers on Broadway
•
Kimberly Akimbo
•
KPOP
•
Leopoldstadt
•
Life of Pi
•
Mike Birbiglia: The Old Man & The Pool
•
New York, New York
•
Ohio State Murders
•
Once Upon a One More Time
(previews)
•
Parade
•
Peter Pan Goes Wrong
•
Pictures From Home
•
Prima Facie
•
Shucked
•
Some Like It Hot
•
Summer, 1976
•
Sweeney Todd: The Demon Barber of Fleet Street
•
Take Me Out
(return engagement)
•
The Collaboration
•
The Kite Runner
•
The Piano Lesson
•
The Sign in Sidney Brustein's Window
•
The Thanksgiving Play
•
Topdog / Underdog
•
Walking with Ghosts
Continuing Productions:
•
A Strange Loop
•
Aladdin
•
American Buffalo
•
Beetlejuice
•
Birthday Candles
•
Chicago
•
Come From Away
•
Company
•
Dear Evan Hansen
•
for colored girls who have considered suicide / when
the rainbow is enuf
•
Funny Girl
•
Girl From The North Country
•
Hadestown
•
Hamilton
•
Hangmen
•
Harry Potter and the Cursed Child
•
How I Learned to Drive
•
Macbeth
•
MJ The Musical
•
Moulin Rouge! The Musical
•
Mr. Saturday Night
•
Mrs. Doubtfire
•
Paradise Square
•
Plaza Suite
•
POTUS: Or, Behind Every Great Dumbass are Seven
Women Trying to Keep Him Alive
•
Six
•
Take Me Out
•
The Book of Mormon
•
The Lion King
•
The Minutes
•
The Music Man
•
The Phantom of the Opera
•
The Skin of Our Teeth
•
Tina - The Tina Turner Musical
•
Wicked
Broadway Productions in the 2022—2023 Season
METHODOLOGY
62 The Broadway League
SAMPLE QUESTIONNAIRE
1. How many Broadway shows have you attended in New York City in the past year (including this one)?
1
5–9
15–24
2–4
10–14
25 or more
2. How old are you?
Under 13 years old
18–24 years old
35–49 years old
65–74 years old
13–17 years old
25–34 years old
50–64 years old
75 or older
3. How do you identify your gender?
Female
Transgender Female
Non-Binary
Prefer Not to Say
Male
Transgender Male
Gender Fluid
Self-identify: __________
4. Where do you live?
Manhattan
Brooklyn
Queens
Bronx
Staten Island
Long Island
Westchester / Rockland
Other New York State
county
U.S. Zip Code_____________
Northern New Jersey
(Bergen, Essex, Hudson, Middlesex,
Morris, Passaic, Somerset, or Union
counties)
Other New Jersey State county
Other U.S. State: __________
Canada
Mexico
United Kingdom
Other Europe: ________
Australia, New Zealand
Central or South
America: ___________
Asia: _______________
Africa: _____________
Other
Country: ___________
5. With which race or ethnic background do you most closely identify?
Asian
White
Middle Eastern
Native American, Alaskan Native, or Hawaiian Native
Black
Hispanic/Latino
Mixed Race
Other
6. What is the last grade of school you completed?
Grade School
Completed College
Some High School
Some Graduate School
Completed High School
Completed Graduate School
Some College
Other Education Beyond High School (technical, nursing, etc.)
7. With whom are you attending this performance? PLEASE CHECK ALL THAT APPLY
I’m on my own
Child or Children
Business Associate(s)/Client(s)
Friend(s)
Grandparent(s)
Tour Group
Spouse/Partner
Grandchildren
School Group
Parent(s)
Sibling(s)/Other Relative(s)
Other Organized Group: _________
8. How far in advance did you purchase your ticket to this show?
Today
1–2 weeks ago
1–2 months ago
4–6 months ago
Less than 1 week ago
2–4 weeks ago
2–4 months ago
More than 6 months ago
9. How did you purchase your ticket for this performance?
I bought online (website/app)
I went to the TKTS booth
Hotel Concierge
I went to the box office in person
I bought through TDF
Broker or Reseller
Part of a Group Sale
Part of a subscription
Someone else bought/did not pay
I called on the telephone
Lottery or Rush tickets
Other: ________________
SAMPLE QUESTIONNAIRE
The Demographics of the Broadway Audience 2022–2023 63
SAMPLE QUESTIONNAIRE
10. Who was the primary decision-maker to see this particular show?
Yourself
Parent
Sibling(s)/Other Relative(s)
Teacher
Friend
Child
Business Associate
Someone Else:
Spouse/Partner
Group Leader
Part of subscription
_____________
11. What was the primary way you travelled to the theatre today?
On Foot
NYC Taxi
Tour Bus
Long Distance Bus
Subway
Car Service
NYC Bus
Long Distance Train
Personal Car
Commuter Train
NJ Transit Bus
11. How much did you pay for your (ONE) theatre ticket? (in total, including fees) $______._____
12. Please indicate your annual household income (before taxes).
Less than $25,000
$75,000–$99,999
$250,000–$349,999
$750,000–$999,999
$25,000–$49,999
$100,000–$149,999
$350,000–$499,999
$1,000,000 or More
$50,000–$74,999
$150,000–$249,999
$500,000–$749,999
13. Where do you look for theatre information? PLEASE CHECK ALL THAT APPLY
Telecharge.com
The New York Times
Personal Recommendation
The New York Post
BroadwayBox.com
Ticketmaster.com
Radio
Wall Street Journal
Broadway.com
BroadwayWorld.com
Newsday
Broadway.org
The Daily News
Facebook
IBDB.com
TodayTix
Twitter
Google
Playbill.com
Agent
Travel Website
Television
Broadway Direct
Show Score
TDF
New York Magazine
The New Yorker
TKTS
The Star-Ledger
Theatermania.com
Instagram
Time Out New York
Other: ________________
14. What motivated you to see this show? PLEASE CHECK ALL THAT APPLY
To See Particular Performer in Show
Instagram
Saw the Movie
Heard Interview on Radio
Like the Author
Saw Scene of Show on Tony Awards
®
Telecast
It Received Tony Awards
®
or Nominations
TV Advertisement
Saw Show Before
Saw Interview on Television
Like the Music
Received Flyer or Postcard in the Mail
Personal Recommendation
Print Advertisement
On “tkts” Board
Critics Review
Outdoor Advertisement (Billboard)
Read Articles About the Show
Received or Found a Discount
Internet Advertisement
Twitter
Received an E-mail About the Show
Snapchat
Customer Review (Yelp, TripAdvisor, etc.)
Facebook
Other: ____________________
15. Are you likely to attend another Broadway show (in NYC or on tour) in the near future?
Yes, within 3 months
Yes, in 6-12 months
No, not likely to attend
another show at all
Yes, in 3-6 months
Yes, but not for more than one year
16. How old were you when you saw your first Broadway show (in NYC or on tour)? ____________
17. Do you work in New York City? If so, how many days per week?
Yes, once a week
Yes, 2 days per week
Yes, 3 days per week
Yes, 4 days per week
Yes, 5 or more days per week
No, do not work in NYC
64 The Broadway League
ACKNOWLEDGEMENTS
Special thanks to Ilana B. Rose, Will Wegner, Ed Leerson, Gennean Scott, Ellen Greenwald,
Scalla Jakso, and Matthew White at The Broadway League; and to Theatre Development
Fund for its generous support in co-funding this ongoing research project.
The Research Department would also like to thank the survey team members, show
management, and theatre personnel who helped with this project, including:
Michael Abourizk, Molly Ackerman, Karthik Aggarwal, Michael Altbaum, Katie Andrew,
Zachary Baer, Hugh Barnett, Jack Bartholet, Brig Berney, Nick Berninger, Patricia Berry, David
Bishop, Paul Blankenship, Katherine Boynton, Stephen Bradbury, Rachel Brandt, Spencer
Brill, Corinne Britti, Allison Broder, Eric Brown, Judy Brown, Tommy Buckner, Willa Burke,
Brian Busby, David R. Calhoun, Charlotte Campbell, Alyssa Cartee, Charles C. Casano,
Eduardo M. Castro, Brooklyn Chalfant, Jerey Chrzczon, Thom Clay, Emily Claypoole,
Michael Coco, Arielle Cohen, Michael Composto, Lizbeth Cone, Sean Coughlin, Megan
Curren, Calandra Daby, Lauren Daghini, Isabella Dalena, Cheryl Dennis, Angelo Desimini,
Nick DeSimone, Ron DeStefano, Joe Doran, Tré Dukes, Kate Egan, Dave Ehle, Andy English,
Nina Essman, Frank Falisi, Julie Fancy, Graham Forden, Michelle Fraioli, Brian Frank, Jr.,
Carli Freeman, Hillel Friedman, Tom Fuchs, Colleen Gallagher, Jordan Gatenby, John E.
Gendron, Maggie Gibson, Hillary Ginsberg, Nick Ginsberg, Heidi Giovine, Emily Glaser, Justin
Gleiberman, Hal Goldberg, Marcia Goldberg, Nazmin Gordon, Olivia Grace, Annie Shea
Graney, Cate Graney, Paige Grecco, Steve Greer, Theo Grzegorczyk, Rebecca Habel, Jason
Haft, Brian Hajjar, Shelley Halman, Kari Hamwey, Abigail Harris, Dave Harris, John Albert
Harris, Leslie Hendricks, Richard Herron, Michael Herwitz, Evan Hoehn, Andrew Hollenbeck,
Tiany Holt, Daniel Hoyos, Emily Jeppesen, Kira Jones, Jim Joseph, Stephanie Kane, Susan
Keappock, Kimberly Kelley, Kaylin Kellin, John King, Bruce Klinger, Michelle Kuchuk, Kimberly
Larkin, Jenna Lazar, Brady Leet, Michael Leibring, Elizabeth Levy, Arianna LiCalzi, Andrew
Lieberman, John M. Loiacono, Maya Lopez, Kevin Loreque, Dexter Luke, J. Anthony Magner,
Johannah-Joy G. Magyawe, Dwayne Mann, Sofia Marfina, Lenore Marks, Susan Martin, Mike
McLinden, Molly McQuilkin, Caitlin McTiernan, Donovan Mendelovitz, Steven Moity, Jerey
Mondoro, Gabriela Montalvo, Kendra Moore, Gabrielle Muñoz, Deirdre Murphy, Chelsea
Myers, Kelly Myslinski, Sarah Naughton, Travis Navarra, Yoanna Nikolova, Kenny Nuñez,
Titi Obi, Dara O’Brien, Holly O’Brien, Vicki Oceguera, Amanda Ogorzalek, Miguel A. Ortiz,
Carol M. Oune, Carl Pasbjerg, Jenny Peek, Emily Petrain, Timothy Pettolina, Cheri Phillips,
Tera Picente, Shayla Pierce, Jessica Pierson, Gayle Pless, Jayla Pollock, Richard Ponce,
Katie Pope, Anna Porcari, Chris Price, Rachel Reiner, Janell Rivera, LaConya Robinson, Mike
Roche, Andreya Rollins, Peter Ronningen, Abby Rooney, Zach Russo, Susan Sampliner,
Sepehr Sassani, Bill Schaeer, Lauren Schumann, Mark Schweppe, Tricia Scott, Katie Seifert,
Melanie Seinfeld, Kimberly Shaw, Michael Sheehan, Rebecca F. Sherman, Jonathan Shulman,
Anna Shur, Tyler Siems, Benji Sills, Joy Sims, James Smiley, Ashlyn Smith, Mark Smith,
Spencer Smith, Laurel Squadron, Emmy Steele, Brian Stoll, George Strus, Joann Swanson,
Joseph Sykes-Burns, Christopher Taggart, Kana Takahashi, Elizabeth M. Talmadge, Michelle
Tamagawa, Joseph Tantalo, Ali Tesluk, Bibiana Torres, Claire Trempe, Irene Tripolsky, Brian
Tucker, Danielle K. Vargas, Yonatan Vendriger, Ebony Vines, Carol Wagner, Daniel Walton,
Tammie Ward, Brittany Weber, Elaine White, Judi Wilfore, Nzinga Williams, Philip Wilson, Bria
Woodyard, Kyle Wright, Christian Yates, Leonora Yaun, Marielle Young, Rachel Young, Yaniv
Zarif, and Leiley Zhang
THE BROADWAY LEAGUE
About The Broadway League
THE BROADWAY LEAGUE, founded in 1930, is the national trade association for the Broadway industry. The
League’s 700-plus members include theatre owners and operators, producers, presenters, and general managers
who present in nearly 200 markets in North America. Each year, League members bring Broadway to nearly 30
million people in New York and on tour across the U.S. and Canada. The Broadway League has recently added a
new category for International membership to collaborate with professionals from around the world who produce
and present Broadway-quality theatre. The Broadway League annually co-presents the Antoinette Perry “Tony”
Awards®, one of the most coveted awards in the entertainment industry. More info at BroadwayLeague.com.
Board of Governors
Lauren Reid, Chair
Kristin Caskey, Chair-Elect
Colleen Jennings-Roggensack, Vice Chair of the Road
Elliot Greene, Secretary/Treasurer
Thomas Schumacher, Immediate Past Chairman
Richard Baker, Sydney Beers, Dori Berinstein, Maggie Brohn, Stephen C. Byrd, Ken Davenport, Arvind Ethan David,
John Ekeberg, Nina Essman, Charles Flateman, Andrew Flatt, Sue Frost, Tom Gabbard, Hal Goldberg, John Gore,
Temah Higgins, Kendra Whitlock Ingram, Amy Jacobs, Rich Jae, Van Kaplan, Dione Kennedy, Devin M. Keudell,
Thomas Kirdahy, Susie Krajsa, Anthony LaTorella, Hal Luftig, Aaron Lustbader, Kevin McCollum, Brian Moreland,
James L. Nederlander, Albert Nocciolino, Joey Parnes, Julio Peterson, David Richards, Jordan Roth,
Nick Scandalios, Christina Selby, Jerey Seller, Joan Squires, David Stone, David Turner, Maria Van Laanen,
Lia Vollack, Robert E. Wankel, Tammie Ward, Barry Weissler, Barbara Whitman, Kumiko Yoshii
Sta
Executive – Charlotte St. Martin, President; Colin Gibson, Co-CFO of Celebrate Broadway, Inc.; Mike Adank,
Administration Manager and Executive Assistant to the President; Olivia Grace, Receptionist & Oce Administrative
Associate
Audience Engagement – Rachel Reiner, Director of Audience Engagement & Executive Director, NHSMTA/Jimmy
Awards®; Erin Coey, Manager of Audience Engagement; Rachel Oakes, Manager of Education Programs; Jesse
McCaig, Audience Engagement Associate
Communications – Scalla Jakso, Director of Communications
Digital and Technology – Neal Freeman, Chief Digital and Technology Ocer; Maura Cuddihy, Design and
Technology Associate; Jacob Miaczynski, Digital Content Associate
Employee Benefits – Chris Brockmeyer, Director of Employee Benefit Funds
Equity, Diversity, and Inclusion – Gennean Scott, Chief Diversity Ocer; Tré Dukes, Tony Awards & EDI Administrative
Associate
Finance and Administration – Cheri Phillips, Chief Financial Ocer; Titi Obi, Senior Sta Accountant; Jason Barros,
Sta Accountant
Government Relations – Thomas Ferrugia, Director of Governmental Aairs
Labor Relations – Jason Laks, General Counsel and Executive Vice President of Labor Relations; Alison Corinotis,
Associate Director of Labor Relations; Raul Argudin, Senior Manager of Human Resources & Regulatory Compliance;
Katherine Daugherty-Smillie, Manager of Labor Relations; Rachel Brandt, Contract Analyst, Labor Relations
Marketing and Business Development – Ellen Greenwald, Chief Marketing Ocer; Josh Cacchione, Senior Manager,
Events and Hospitality; Ed Leerson, Senior Manager of Marketing & Creative Services; Evan Hoehn, Marketing
Coordinator
Membership Services & Professional Development – Diana Moran-Macuil, Director of Membership Services
& Professional Development; Blaire Townshend, Assistant Director of Membership Services & Professional
Development; Charlotte Campbell, Membership & Professional Development Associate
Research – Karen Hauser, Director of Research; Ilana B. Rose, Manager of Research; Will Wegner, Research Associate
Tony Awards® Administration – Jean Kroeper Murphy, Director of Tony Awards® Administration & Oce Manager
November 2023
729 SEVENTH AVENUE, 5TH FLOOR
NEW YORK, NY 10019
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BROADWAYLEAGUE.COM
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