Boot Barn Builds Robust Loss Prevenon
and Security Eorts, Realizes Loss
Reducon with Verint Video and Situaon
Intelligence Soluons
Customer
Boot Barn Case Study
Industry
Retail
Solutions
• Verint EdgeVR
• Verint EdgeVMS Op-Center
• Verint EdgeVMS Vid-Center
• Verint Oncam
360-degree cameras
• Verint high-denition
IP cameras
Region
USA
Results
• Deter and reduce theft
• Reliable and easy-to-manage
solutions enhance store
operations
• Faster search times speed
investigations
• Reduced support time and costs
• Reliable system uptime with
health monitoring
• Scalable to support growth
Success Story
The Company
Boot Barn is America’s largest western and work wear retailer and has been outtting America since 1978.
Today, Boot Barn has more than 200 stores in 29 states, as well as online shopping via BootBarn.com. The
company offers more than 8,000 styles of boots, jeans, shirts, hats, belts, jewelry and more from leading
brands such as Wrangler, Ariat, Justin, Carhartt, Dan Post, Resistol and Montana Silversmith. Boot Barn is
the ofcial western retailer of the Professional Rodeo Cowboys Association, the National Finals Rodeo and
the Professional Bull Riders; an ofcial sponsor of the Houston Livestock Show and Rodeo; and a supporter
of more than 500 rodeos and western events every year.
Boot Barn’s team works diligently to ensure exceptional customer experiences while delivering products
with quality and value. Technology aids in ensuring the company can meet its business goals. As part of its
growing focus on loss prevention (LP), the company began seeking out new solutions that could help increase
awareness across its network of stores while driving new levels of intelligence to optimize operations and
control shrink.
The Challenge
Boot Barn is rapidly growing its network of stores across the United States, through acquisition and new
store openings in target markets. The company’s high growth rate presents new challenges, especially in
regard to its loss prevention efforts. It previously relied on a “hodge-podge” of security systems—including
analog cameras, NVRs, DVRs and PTZ cameras—to assist its LP team. Unfortunately, the existing cameras
did not offer the video resolution needed to make the company’s investigation process valuable. Additionally,
Boot Barn sought a solution that offered high quality imagery, optimized bandwidth utilization and an
easy-to-use platform. The new system needed to have robust remote monitoring capabilities, access
controls, and the ability to monitor the health and status of the systems. To help identify potential issues,
streamline investigations, control inventory and optimize store operations, Boot Barn decided to evaluate
moving to a higher-resolution solution at its new stores.
“Our mission is to protect our assets in the most efcient and cost effective manner possible. Our objective
was to reinforce our investigative and operational efforts,” said Brian Huff, Director of Loss Prevention, Boot
Barn. “I also wanted a solution that would allow me to demonstrate to our senior leadership team that we
could leverage IP surveillance to better protect assets and ensure high levels of customer satisfaction
through increased operational efciency.”
After careful testing and consideration of multiple solutions with its integration partner Diebold, Boot Barn
deployed Verint Video and Situation Intelligence solutions to standardize and consolidate its surveillance
technology network.
The Solution
To date, Boot Barn has deployed Verint Video and Situation Intelligence solutions at 35 locations. Verint
EdgeVR
TM
high-performance network video recorders support a variety of IP cameras—a typical Boot
Barn store uses up to 12 megapixel cameras—as well as a small number of legacy analog cameras. The Verint
EdgeVR delivers hybrid analog/IP capabilities, high-quality imagery, optimized bandwidth utilization and
ease-of-use. With Verint EdgeVMS Vid-Center
TM
, Field and LP leaders can view live and recorded video
from their desktops to make real-time decisions quickly and efciently.
The Verint EdgeVMS Op-Center
TM
diagnostic and management application allows Boot Barn to monitor
system health, gain access to rmware updates and send out alerts about potential problems. It allows access
control over all users of the systems via a central database. If any anomalies within the surveillance system
are recognized, Huff is immediately notied, which allows him to address issues in a more proactive manner.
Boot Barn is also leveraging 360-degree IP cameras from Verint partner Oncam to monitor store entrances
in three locations. The 360-degree technology delivers larger surveillance coverage with one camera
replacing up to six traditional cameras. The 360-degree IP cameras were ideal for Boot Barn because they
enable LP personnel to gain views above tall xtures and displays.
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Success Story
Results
The dynamic nature of the retail environment drives LP leaders to seek out intelligent, intuitive video surveillance systems to better anticipate potential issues and
create a safer environment for customers and staff. But technology also has to be easy to manage and use. Boot Barn’s on-site Store Managers use the Verint video
system on a daily basis, making ease-of-use critical.
Verint worked closely with Boot Barn to help them develop the skills they needed to maximize the functionality of the Verint solution. Verint’s online learning tools
such as virtual classrooms, online, custom and mobile courses, allow operators to build their technical skills and learn from the comfort of their own desk at their own
pace. Verint’s expert instructors and curriculum developers provide quick start guides to be used as tools to assist with training operators on the solutions.
“The Verint solution is very easy-to-use and navigate, which was a key selling point for us because our in-store personnel are expected to use the system daily,” Huff said.
“We also train them to ensure products or displays are not blocking camera views. Our technology systems have to be part of our operational culture; if not, we cannot
realize the complete value of the investment.”
Boot Barn depends on the Verint video surveillance systems to fulll its functional purpose as an essential part of a comprehensive loss prevention and safety plan.
“The excellent image quality delivered by the Verint system enables us to capture the detail we need to successfully investigate an incident or review footage from
routine operations.” Huff said. “Additionally, it allows us to ensure the safety of our employees, some of which are working late at night. Our video system is a critical
component of all of these efforts.”
In the event of an investigation, Verint EdgeVMS Vid-Center enables Boot Barn to view live and recorded video alongside related events, as well as multiple camera
views, for faster and more effective investigations. At the same time, thumbnail searches help locate video quicker than before.
The EdgeVMS Op-Center software allows Huff to oversee enterprise-wide health monitoring, audit reporting, rmware management and permissions management.
The software is a proactive tool in managing multiple stores, and having automated system-wide health monitoring and diagnostics for superior system operational
ability, is a major benet. This allows Huff to take a more proactive approach to addressing potential issues before they become real problems.
Boot Barn achieves new levels of situational awareness with the new Verint surveillance platform. It is crucial part of the company’s overall approach to LP, which
includes technology, a strong corporate culture and robust training. A company audit program tests the training levels and the personnel of each store on a regular
basis, and the video system plays a key role in this process. For example, LP leaders can review video to conrm the proper accessing and securing of perimeter doors,
POS and cash handling procedures, and interactions with customers on the sales oor.
“Consistent execution of our procedures is essential to our business overall. Customers and Employees expect it. The effort to maintain a safe store environment, protect
assets, and reduce loss heavily depends on this consistency. That said, an internal audit program along with a proactive review of video gives us detailed insight into how our
stores are operating. Our Verint video solution is now part of our operational culture,” Huff said.
Boot Barn Builds Robust Loss Prevention and Security Efforts, Realizes Loss Reduction with
Verint Video and Situation Intelligence Solutions
“Our mission is to protect our assets in the most efcient and cost effective manner possible. ”
– Brian Huff, Director of Loss Prevention, Boot Barn
