Microsoft Word - retail sales executive

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JOB DESCRIPTION

Job title: Retail Sales Executive

Reports to: General Sales Manager/Sales Manager/Controller

Main Purpose of Job

• To sell and promote the sale of all new and used vehicles in line with all aspects of

dealership and manufacturer trading policies

• To create and maintain a positive customer-friendly sales environment whilst taking

responsibility for the day-to-day maintenance and presentation of the showroom

• To always be prepared to receive and process new customer enquiries (via telephone,

walk-in and email)

• To guide and inform the customer whilst being able to give a competent and

enthusiastic presentation of all of the vehicles within the product range

• To achieve both new and used vehicle sales targets along with secondary accessory and

financial services targets

• To achieve a high level of customer satisfaction as reported in the monthly customer

satisfaction analysis (for example, KIA DCSI)

• To ensure all customers are handled with “Family-like Care”

• To ensure company processes are followed to improve Customer Satisfaction and

retention. This includes embracing Customer Satisfaction Action Plans (for example,

DCSI), proactively selling Service Plans (for example, KIA Care 3) and following up

finance renewal leads

• To adhere to agreed staff development plans and undertake manufacturer training and

eLearning modules to achieve required certification levels (for example, KIA Academy)

Detailed Key Tasks

• Record all new and used sales enquiries along with all sales activity in the appropriate

sales control/dealer marketing system

• Offer/carry out a vehicle demonstration drive with all new customer enquiries

• To maintain a high level of product knowledge along with a detailed understanding of all

current dealer and manufacturer marketing programmes

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Key Responsibilities

• Organise and maintain the new vehicle showroom and used car display updating point-

of-sale material where necessary

• Organise and maintain a tidy workstation along with all customer interactive areas of the

showroom

• Define and analyse all customer enquiries, exploring all aspects of their social,

occupational and financing needs

• Undertake an enthusiastic presentation of the vehicle in the showroom or other suitable

location

• Organise and carry out a vehicle demonstration drive with all walk-in customers

• Ensure that all customers (sales opportunities) are offered associated services: finance,

insurance, accessories and service contracts

• Negotiate and conclude the sale, completing all appropriate paperwork and

documentation

• Monitor and manage all aspects of the vehicle order and preparation right up to and

including the delivery

• Ensure the customer takes delivery of the vehicle and is given a tour of the dealership to

include all relevant departments and services

• Ensure the customer is appropriately re-contacted during the lifetime ownership of the

vehicle

• Update and re-qualify the customer file on a regular basis

• Implement telephone and in-dealer prospecting for new business

Direct Relationships

Internal: General Sales Manager

Sales Manager

Sales Controller

Aftersales Manager

Service Manager

Accounts and Administration Personnel

All other departments

External: All customers

Manufacturer Representatives

Suppliers