FAQs –Enterprise/ Telemarketers desirous of sending commercial communication (sms/calls) in bulk:
TRAI has issued a new regulation known as the Telecom Commercial Communications Customer Preference Regulation
(TCCCPR) dated 19
th
July 2018. The regulation has prescribed a new framework for commercial communication. Pursuant
to the TCCCPR, the senders of the commercial communication are required to follow the process as prescribed by Airtel
from time to time. For better understanding of the requirements, the FAQ’s will give insight and are as follows:
1. What is commercial communication?
Commercial Communication means any voice call or message using telecommunication services, where the primary
purpose is to inform about or advertise or solicit business for
i. Goods or services
ii. A supplier or prospective supplier of offered goods or services
iii. A business or investment opportunity
iv. A provider or prospective provider of such an opportunity
2. What are the categories of commercial communication?
The different categories which qualify for the commercial communication are:
i. Promotional calls/SMS: Communication that promotes/advertises goods & services
ii. Transactional calls/SMS: Communication triggered in response to the transaction initiated by the user (e.g. Banking
OTP on purchase of goods/services)
iii. Service calls/SMS: Communication that shares the product/service warranty information & updates, safety/security
information
3. What should I do to start sending commercial communication in bulk?
Before any commercial communication can be sent, you are required to register with a telecom service provider.
4. How can I register for bulk SMS & calls?/ How can I register myself for commercial communication?
You can register your enterprise/number/sender ID for commercial SMS/Call communication on Airtel website.
Step 1: Visit www.airtel.in/business/commercial-communication/home
Step 2: Click on “NEW USER REGISTRATION” at the bottom of the webpage & follow the instructions
- Once the registration is completed, the Telemarketer’s/Entity account will be created and you will be issued a
unique Registration ID.
- If you are a telemarketer, please register the Principle Entity/Enterprise for whom you plan to send the bulk
communication
Step 3: Go to the Manage Headers option and register the CLI/Headers for SMS and Telephone numbers for
outcalls)
Step 4: Go to the Manage Templates option to register the scripts/templates against the Headers.
5. How much time does it take to get the registration for commercial communication?
It takes approx. 7 days to complete the registration process for bulk SMS/Call communication.
6. How can I access the account created post registration?
You can access the account with a user ID and a password sent to you via SMS/email at the time of registration. Please
remember and note the credentials while undergoing the registration process.
7. What all documents are required for registering for commercial communication?
The required documents are:
i. Registration proof of the entity/organization
ii. Identity proof of the authorized signatory
iii. Address proof of the entity/organization
iv. Authorized Signatory letter
v. Registration Fee- INR 5900/- inclusive of GST
vi. PAN Card of the organization